Episode 29: Building Your Own Doors, with Louie La Vella of La Vella Entertainment by Avocet Communications
Louie was a former music TV host, interviewing hundreds of a-list celebrities and now turned entertainment branding expert, with clients such as concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing and branding for years. It really is unbelievable to see large scale ticketed events bring in tens of thousands of people and music talent grow their following to the hundreds of thousands – all due to social media content marketing and advanced tools. La Vella builds these brands like a boss.
Louis is not just a music marketing guy. He is asked to consult on all types of business industries, taking his stories and experiences in the entertainment industry and applies it to all businesses.
TELL US A LITTLE BIT ABOUT LA VELLA ENTERTAINMENT:
La Vella Entertainment is a marketing and director and consultant for festivals, concerts and musicians.
AT WHAT POINT DID YOU DECIDE THAT YOU WANTED TO BE BEHIND THE CAMERA:
Although Louie still wants to be in front of the camera, he discusses his passion for creating relationships in the business on this episode.
WHEN DID YOU DECIDE THAT YOU WANTED TO START LA VELLA ENTERTAINMENT:
Louie grew up aspiring to be a part of the entertainment industry. He started at just seventeen and talks about how he broke out on his own as an entrepreneur in the industry.
WHAT WAS YOUR MOST EXCITING INTERACTION THAT WOULD HAVE LEFT THE REST OF US STARRY EYED:
Louie shares an experience he had with an opportunity to interview Richard Branson at a music festival.
WHAT WAS ONE OF THE KEY TAKEAWAYS FROM THAT INTERVIEW THAT YOU REMEMBER TO THIS DAY:
Louie talks about the importance of taking a risk and asking a question to create an opportunity for yourself.
WHAT DEFINES YOUR ENTREPRENEURIAL SPIRIT:
Louie discusses the importance of taking a chance when it comes to creating opportunities in this episode and shares an example of an interview he had with pop star Lady Gaga.
WERE YOUR PARENTS ENTREPRENEURS, OR WAS THERE SOMEONE IN YOUR LIFE THAT LED YOU TO BELIEVE, I CAN DO THIS; I CAN DO IT ON MY OWN:
Louie grew up surrounded by a family of entrepreneurs. He discusses his internal drive to self-learn in this episode.
WHAT OTHER LEADERSHIP QUALITIES DO YOU FEEL ARE NECESSARY TO SUCCEED AS AN ENTREPRENEUR:
Louie talks about how he believes a real entrepreneur can create things out of thin air.
TALK TO US A LITTLE BIT ABOUT YOUR TEAM AND PERHAPS HOW YOU’VE INTEGRATED THE DEPARTMENTS WITHIN YOUR BUSINESS:
Louie’s team shifts in size depending on the event. He talks about integrating a team that does not always work together.
HOW DO YOU GET EVERYONE SINGING FROM THE SAME SONGBOOK:
You can’t always sing from the same songbook, and Louie talks about how important communication is.
WHAT APPROACHES DO YOU USE FOR LA VELLA ENTERTAINMENT TO INCREASE MARKET AWARENESS:
Louie is a big believer in social media, radio, and books. He discusses going digital on the podcast.
TELL US ABOUT NIGHTCLUB AND BAR MARKETING:
Louie talks about how millennials play a role in marketing, and how bar and nightclub competition is more than just bars and clubs down the street.
COULD YOU TELL US ABOUT A SITUATION THAT COULD HAVE DEVASTATED OR EVEN RUINED THE BUSINESS, BUT YOU PERSISTED, YOU MADE TOUGH DECISIONS, AND NOW THAT ONCE PAINFUL MEMORY SERVES AS AN INVALUABLE LEARNING EXPERIENCE FOR YOU:
Louie discusses the frustrations and challenges that come with saying no to businesses, and knowing who he want’s to work with.
WHAT HAVE YOU DONE FROM AN INTERVIEW STANDPOINT, OR JUST A GUT REACTION STANDPOINT WHEN YOU’RE TALKING TO THAT PERSON, YOU SAY TO YOURSELF, THIS ISN’T GOING TO BE A GOOD FIT FOR US:
Louie believes in working with businesses that are putting in the effort for themselves but need direction.
DEFINE SUCCESS FOR YOU, HOW DO YOU KNOW WHEN YOU’RE THERE AND IS THERE A MAGIC MOMENT WHEN YOU FEEL THAT YOU’VE MADE IT:
For Louie, it’s not about the dollar value, but being able to do what you love.
WHAT ONE STRATEGY OR PROCESS HAVE YOU IMPLEMENTED THAT IF BUSINESS OWNERS AND THEIR TEAMS COULD CONSISTENTLY APPLY EVERY DAY, WOULD COMPOUND INTO BIG WINS FOR THEM:
Louie discusses the importance of implementing a social media plan each day to differentiate your business.
IF THERE’S ONE THING THAT YOU WANT TO BE KNOWN FOR LOUIE, WHAT IS IT AND WHY:
Louie wants to continue to share information, and strive for that continuous perseverance.
TO FIND LOUIE ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT LA VELLA ENTERTAINMENT, CLICK HERE.