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Blog Archive

Month: May 2012

The Late Night Letterman List: Does Your Company Have One?

• The late night master’s trademark can be used a great corporate exercise on positioning and differentiating your business in the marketplace. • Developing your own list helps your company answer one of the most difficult business questions, “What are the top reasons someone would purchase my product or service?” We suggest you develop a […]

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Pinterest: Another Social Media Platform To Jump On?

• Pinterest, the image-based social media network, is riding a wave of popularity. Initially introduced as a platform for pinning fashion, food and travel images to a pin board, Pinterest, with its 95 percent female following, is now the darling of business-to-consumer and business-to-business companies trying to get in front of this most influential audience. […]

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