Blog Archive

Month: March 2014

Increase Your Company’s Visibility On Google

It happens when you least expect it; a slight Google algorithm change and your website’s ranking drops, resulting in a decline in traffic and leads. Even when you look at the new rankings, the results seem unexplainable and contrary to Google’s “rules.” Sites with spammy and low-quality content are at the top, dislodging sites with […]

Read More
Facebook Ads Are for The Future

Within the last couple years Facebook ads have taken off.  As a marketer you need to be advertising where your audience is – right?  Continued studies have shown that people are spending more and more time on social media and specifically on Facebook.  In fact, people are spending a majority of their time on this […]

Read More
“It’s PR that n…

“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” – Al & Laura Ries

Read More
Recharging Your Creative Space

In a role where I am consistently in need creativity, I can often find my creative juices depleted.  I attended a training once that emphasized the importance of recharging and making sure you make time to do so.  In the marketing and advertising world, we need to have a constant pool of fresh and  motivating […]

Read More