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Blog Archive

Month: March 2014

Increase Your Company’s Visibility On Google

It happens when you least expect it; a slight Google algorithm change and your website’s ranking drops, resulting in a decline in traffic and leads. Even when you look at the new rankings, the results seem unexplainable and contrary to Google’s “rules.” Sites with spammy and low-quality content are at the top, dislodging sites with […]

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Facebook Ads Are for The Future

Within the last couple years Facebook ads have taken off.  As a marketer you need to be advertising where your audience is – right?  Continued studies have shown that people are spending more and more time on social media and specifically on Facebook.  In fact, people are spending a majority of their time on this […]

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“It’s PR that n…

“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” – Al & Laura Ries

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Recharging Your Creative Space

In a role where I am consistently in need creativity, I can often find my creative juices depleted.  I attended a training once that emphasized the importance of recharging and making sure you make time to do so.  In the marketing and advertising world, we need to have a constant pool of fresh and  motivating […]

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