Avocet
Blog Archive

Month: March 2016
Seamless is the Essence of Integration

This is a great post by John Gregory Olson on Go Digital. It ran a bit ago, but I still think his points are spot on. Consumers want a seamless experience no matter HOW they are engaging with you and your content. Seamlessness is the essence of integration. To deliver a truly unified brand message, one that will drive […]

Read More
Public Relations: A brief history

Public Relations History Play around Wikipedia and you can’t help but stumble onto some rather astonishing historical facts. Here’s one: A clay tablet found in ancient Iraq that promoted more advanced agricultural techniques is sometimes considered the first known example of public relations. So, PR has indeed been around a loooonnnggg time! But, that’s really […]

Read More