Anyone that knows me, knows how passionately I love my job and how devoted I am to Avocet, the agency that was started by my father over 30 years ago and that I was blessed enough to help grow by his side and under his expert guidance. Since the day we first opened our doors, […]
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Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is priceless. Colorado happens to be the epicenter of some of the country’s most innovative entrepreneurs in the food and natural/organic space. The success stories are plentiful and inspiring. And, natural, […]
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As marketers, our job is to conceive of and deploy strategies that help build awareness and drive sales for our clients’ products and services. We do this through a variety of strategies and tactics: advertising, PR, media relations, SEO, and more. But, what frames all of these strategies is content; content that is relevant, helpful, […]
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Regular readers of my blog and listeners of the Integrate & Ignite podcast know that I often talk about finding your “why.” I have been in this business for a long time, and while it changes and advances at a sometimes dizzying pace, the one thing that does NOT change and that has always been […]
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You have undoubtedly heard about Conversational Artificial Intelligence. You have even probably engaged with it. We’ve all used the voice command on our phone to get directions to a restaurant, and many of us have a “speech-based assistant” in our home that can turn on the lights, set an alarm, and even play music. Conversational […]
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