Branding
MESSAGING: Make sure yours solves a problem
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
Let’s take a short survey. No pen or paper needed. Be honest. When you think of your brand, do you think about the way it’s
Sometimes a good metaphor really crystalizes an important point. And, as I am watching spring make a grand entrance once again, I can’t help but
This is a great post by John Gregory Olson on Go Digital. It ran a bit ago, but I still think his points are spot on.
Public Relations History Play around Wikipedia and you can’t help but stumble onto some rather astonishing historical facts. Here’s one: A clay tablet found in
Hard to believe, but LinkedIn currently has 414 million members. The professional network has several different options for sharing content on its platform. But, how
Are you keeping up with constant developments and new tools in online marketing? The right tools can help you manage your presence, achieve results, and
Content: it’s a living thing. It starts as a concept, becomes words and then is branded messaging that distinguishes and reinforces who you are and
Social media is 24/7. But, there are some target windows that are better than others. If you are not geographically or regionally oriented keep in
As a business owner, you may sometimes feel that you are blogging into a void. Maybe you’re not seeing the kind of traffic or engagement
You have been planning this event for months. You have it all nailed down; the date is set, the venue is booked, the caterer is
The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful
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