Avocet Communications Tapped to Help InJoy with New Website and Integrated Marketing Campaign for Customer Acquisition and Retention by Avocet Communications
DENVER (Oct. 4, 2016) – Avocet Communications, an integrated marketing and communications agency, announced today that it has signed on InJoy as a new client.
InJoy, based in Niwot, CO, is the nation’s leading producer of childbirth and parenting educational videos and materials designed to inspire change and empower educators through a diverse, relatable, and current product line.
Avocet will be working with the company to help define customer experience and audience segmentation, will put in place programs to increase customer acquisition and retention, and will be designing and programming an entirely new site for the company.
“InJoy is a remarkable company,” said Lori Jones, Avocet president and CEO. “We will be working with the InJoy team on their overall B2B marketing strategy to all of their distribution channels, most especially to hospitals, health clinics, and public health organizations, as well as doctors, nurses, midwives, teachers, and administrators, to help bring the InJoy brand and their mission alive.”
About Avocet Communications: Founded in 1980, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions. The agency represents B2B, B2C, retail, social enterprises, nonprofits, and entrepreneurial start-ups from around the country. Its strategic team of marketing, creative, media, PR, and online professionals build campaigns and top of mind awareness for its clients through innovative, ROI-based branding, marketing, advertising, media relations, social, and digital strategies.
In 2016 Lori Jones was selected to become a member of the Forbes Agency Council. Jones was asked to join this prestigious group based on her long career, leadership in the industry, and the agency’s success and innovation producing strategic integrated marketing campaigns for clients across the country.
Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row, and in 2016 was named “one of the state’s top 20 ad agencies” by BizWest. The Denver Business Journal ranked Avocet in its list of Top 25 Advertising Agencies in the state.
Visit the website at www.avocetcommunications.com. And, listen to Avocet’s Integrate & Ignite podcast here.