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Growth hack through Shark Tank appearance increases retail distribution by 700%
Every year 22 MILLION people in the U.S. try to dry out their wet phones or devices with rice and are sadly disappointed. Why? Because rice doesn’t work. TekDry is the fastest and safest wet phone recovery technology available. The company’s patented solution – a combination of low-pressure, controlled heat and proprietary beads to create a safe environment to remove 100% of the moisture – restores water-damaged phones or devices in just 30 minutes with all data restored.
For entrepreneurs and market disruptors, getting the attention of the investment community in the startup phase can be virtually impossible. Doing so while battling a wacky urban myth makes it even more challenging. The founders of TekDry needed to gain attention in a big way to obtain larger rounds of funding and to secure the monies needed for R&D…but a pesky bag of rice claiming to have the superpower ability to dry out a wet phone, stood in their way.
The overriding goal was to swiftly increase product awareness surrounding their patented technology to the investment community, retail buyers, and consumers. So, we said, “why not SharkTank?”
The goal was to introduce a new, innovative, and unknown technology that dries out wet devices and retrieves data to a public that is totally unaware of the solution.
Avocet implemented the “We’ll Revive It, But You’ll Have to Get It” campaign, comprised of integrated marketing strategies to launch the TekDry brand, create awareness, grow customer count, and educate potential customers as to the best way to dry out their wet phones and devices.
The TekDry team was featured on ABC’s Shark Tank, exposing their solution to potentially more than 4 million viewers.
The “We’ll Revive It, But You’ll Have to Get It” campaign introduced a new, innovative, and unknown technology to a vast audience, one that was desperately in need of a solution to potentially disastrous problem. Our media initiatives increased engagement by 300%, our display advertising click-through-rate was an impressive 18.8%, and the earned media value of our media relations placements was 700% of cost.
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