Natural, organic, clean labels, free-from – this is the fastest growing sector of the U.S. food industry. Is your brand capitalizing on the gold rush of better for you food?
Are you maximizing your marketing efforts? We’ve assembled a collection of resources to help get you started.
You regularly tweet, post and share pictures through your social media. Food enthusiasts are passionate about their lifestyle of health and sustainability (LOHAS) and they are sharing it on social media, and of course you know this.
But, the game is always changing online, have you updated your strategy to maximize this important marketing channel? Check out 5 Social Marketing Tips for Natural Food for 2017 to make sure you are getting the most out of the time you invest.
Blogging is a powerful tool to reach consumers, influencers and improve your websites SEO. It is a great way to establish your brand’s voice and build authenticity. If you aren’t doing it you should be. Blog to Build Your Brand – and for Better Sales can help you get started.
Every startup should consider crowdfunding, regardless of the needs or plans to raise capital. Even if VCs are falling over themselves to give you capital, the marketing benefits of a well-run crowdfunding campaign are invaluable.
Build the brand and awareness, generate sales, monitor ROI…all with limited resources. So many pressing needs and so many ways to make mistakes. Six of the most common marketing mistakes include.
Two of our clients did. How they navigated the shark infested waters and made the most of the marketing opportunity.
Trends and news. Industry news you can use.
Natural Grocers plans to slow growth
Natural Grocers by Vitamin Cottage plans to refocus on operations as its path to improved profitability. Here’s how it has been performing and why its leadership thinks it can profit from the Amazon-Whole Foods Market deal. Learn more.
Healthy snacks continue to dominate in the US, shows Mintel research
Health remains a in snacking with 32% of US consumers reporting the majority of snacks they eat are healthy, while 28% are snacking on healthier foods this year than in 2016, shows Mintel Global News Products Database. Learn more.
15 Ways Food Companies Try to Convince You Their Packaged Products Are ‘Natural’
“Sales for products containing the term “natural” rose from $29.6 billion in the 52 weeks ending July 6, 2013 to $43.7 billion in the 52 weeks ending July 1, 2017, according to data from Nielsen.” Consumers are getting more savvy and just saying “Natural” won’t be enough to win the day. Learn more.
A wealth of other branding tools to help you with things like messaging, persona development, website graders, etc.
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