Episode 115: Triggering Creativity, with Jeannie Clinkenbeard of Inside-Out Innovation by Avocet Communications
Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training programs.
While attending a leadership program at the Wharton School of business – Jeannie had a light bulb moment. She was participating in an innovation tournament created by 2 professors there: Chris Terwiesch and Karl Ulrich.Innovation Tournaments are a multi-phase process that helps teams generate and evaluate great ideas. These ideas can become the next game changer product- or more simple improvements of existing services. She realized
how beneficial this process could be for companies trying to improve, change their game, grow their market, make a difference.
Jeannie now brings this process to teams and business of all sizes to help them innovate and grow their business
Listen and Learn:
- What Jeannie’s definition of innovation is
- The importance of multiple points of view
- How to develop your challenge statement
- Why you need to get your team involved
- Why content is important to your marketing strategy
TO FIND JEANNIE ON LINKEDIN, CLICK HERE.
TO FIND THE BOOK INNOVATION TOURNAMENTS BY CHRISTIAN TERWIESCH, CLICK HERE
FOR THE INNOVATION TOURNAMENT HOW TO GUIDE, CLICK HERE.
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