Episode 320: Creating Brand Communities with Influencer Marketing with Magda Houalla of AspireIQ by Avocet Communications
“Brand is in the mind of the consumer.”
Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her guidance has helped brands such as Zevia, Freshly, Bed Bath & Beyond, L.L. Bean, and Walmart both expand their Influencer programs and increase campaign ROI.
Listen & Learn:
- What brands should consider when reaching out to macro-, micro-, and nano-influencers.
- Taking a community-first mindset.
- The worst mistake a marketer can make when dealing with an influencer.
- How to measure the results of your influencer program.
TO LEARN MORE ABOUT ASPIREIQ, CLICK HERE.
TO FIND MAGDA HOUALA ON LINKEDIN, CLICK HERE.
Take a full-funnel approach and maintain brand continuity with a strategic influencer approach. Call LORI JONES today at 303-678-7102 to learn more.