Episode 272: Agile Marketing with Renata Lerch by Avocet Communications
“The micromanagement of projects is no longer required and is no longer beneficial to anyone.”
Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies such as Design Thinking and Scrum. Renata is driven by a competitive and entrepreneurial spirit to develop and execute strategic B2B and B2C business initiatives that result in ROI and revenue growth, increasing customer acquisition and retention. She is also a published author and speaker specializing in global market development.
Listen And Learn:
leaders can harness and adapt to change.
brands will have difficulty adapting if they don’t have the foundation of agile
marketing’s three main areas of focus.
12 principles to implementing an agile marketing program.
goals of agile marketing.
KPIs to measure customer engagement.
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