STRATEGIC MARKETING COMMUNICATIONS

Some companies approach marketing like they are throwing handfuls of pebbles. We prefer to use a slingshot. Through expert marketing research and competitive analysis, we develop targeted branding strategies, new product launch plans, and comprehensive marketing plan development to increase your profits.

FACILITATION

We think your potential is limitless. That’s why Avocet’s expert team members want to meet with key stakeholders in your company to lead half- or full-day sessions of Sky’s the Limit™, a program we developed to create a roadmap for achieving your brand’s goals. You’ll be guided through a series of steps that allow space for you to envision your customers, discover your company’s core values, define a clear vision, identify your advantages and hone in on vital strategy and messaging.

CAPABILITIES

S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities, Threats)
Promotional Planning and Development
Persona Development
Mission and Vision Development
Social, Tradeshow Selling and Sales Workshops

MARKET RESEARCH & ANALYSIS

Our team believes in keeping an ear to the ground and an eye on the industry, and our strategy all starts with a simple technique – listening. We listen to you. We listen to your customers. We even listen to your competitors. Everyone is saying something, and we take the time to learn what they are saying before we roll out a plan that accounts for your customer’s opinions, channels and desires.

CAPABILITIES

Customer Satisfaction Surveys
One-on-One Customer Interviews
Mystery Shopping
Audience Segmentation

COMPETITOR ANALYSIS

Would you ever enter a boxing ring without knowing your opponent? Of course you wouldn’t. In business, many brands fall short because they fail to size up to the competition. Sure, you’ve got a great product, but our job is to get to know who you’re up against so you can show your customers what sets you apart.

CAPABILITIES

Competitive Positioning and Branding Analysis
Competitive Product Analysis
Competitive Marketing Analysis

BRAND BUILDING & PRODUCT IDENTITY

Every decision you make matters. Yes, every single one. That’s how branding works. Your company is constantly telling a story through its actions. By using research to define your public perception, we’ll develop a unique brand identity for your company that connects with your audience’s hearts and craft compelling visuals that make your identity stick.

CAPABILITIES

Positioning Analysis
Branding Analysis
Logo Development
Positioning Statements
Standards Guides

MARKETING STRATEGY DEVELOPMENT

Football teams use playbooks and great companies utilize marketing plans that successfully make them visible in the marketplace. Whether it’s a new product introduction, a new market, changing a perception or charting a new course, Avocet’s strategic planning process will pave the correct path for you to travel.

CONTACT AVOCET COMMUNICATIONS

LONGMONT

ADDRESS:

425 MAIN ST.
LONGMONT,
CO 80501

PHONE:

303.
678.
7102

DENVER

ADDRESS:

2373
CENTRAL
PARK BLVD,
SUITE 100,
DENVER, CO
80238

PHONE:

303.
678.
7102