Blog Archive

Month: July 2014

Customer Segmentation vs. Customer Persona: How well do you know your customer?

We field many questions regarding the differences between customer segmentation and personas.  These are two very different tools that work together to refine an overall marketing approach to help increase sales.  Customer Segmentation is a Marketing Tool Customer Segmentation defines the different groups of customers that organizations and companies aim to reach or serve.  It […]

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To Hashtag or Not To Hashtag?

First off, what is a hashtag really? Hashtags originated on Twitter back in 2007 as a way to hyperlink conversations. Hashtags make it possible to group conversations that are unique to that hashtag.  Hashtags can only connect within the specific platform and cannot be linked to pictures or messages from different social media platforms. They are very powerful if […]

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