INTEGRATE & IGNITE PODCAST

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ABOUT OUR PODCASTS

Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.

Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.

About Your Show Host

Lori Jones
President & CEO – Avocet

With more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.

Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.

EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.

IF THIS INSPIRED YOU, JUST IMAGINE HOW COOL A REAL LIFE CONVERSATION WOULD BE!! CALL US TODAY!

Recent Podcasts

468: Marketing Leadership

“You can’t be a marketer without courage.” Listen & Learn: The power of using technology for good. Creating and shaping a category. The challenges of starting a new company. The importance of differentiation in marketing. The future of generative technology. Leadership skills needed to be a world-class marketer.   Christine Heckart is the non-binary, genderfluid […]

467: The Art of Market Entry: How to Define a Category and Educate Customers

“Brand is something that doesn’t happen overnight. It happens incrementally, and those first couple of years are extremely difficult, especially if you’re doing product-led growth.” Listen & Learn: The challenges of category creation. The importance of taking a stand. The power of small teams. Fireflies’ expansion and exciting features. Early market entry. Customer satisfaction.   […]

466: The Power of Category Design

“A category name is not intended to be completely self-descriptive and self-evident.” Listen & Learn: How important is it for a company to create its own category for a product? What are some key strategies for coming up with a category name during work sessions? What does it mean for a category name to convey […]

WEEKLY INSIGHTS & INSPIRATION FROM AMERICA'S TOP ENTREPRENEURS & BUSINESS LEADERS

Find your next podcast by searching your favorite categories.

468: Marketing Leadership

“You can’t be a marketer without courage.” Listen & Learn: The power of using technology for good. Creating and shaping a category. The challenges of starting a new company. The importance of differentiation in marketing. The future of generative technology. Leadership skills needed to be a world-class marketer.   Christine Heckart is the non-binary, genderfluid […]

467: The Art of Market Entry: How to Define a Category and Educate Customers

“Brand is something that doesn’t happen overnight. It happens incrementally, and those first couple of years are extremely difficult, especially if you’re doing product-led growth.” Listen & Learn: The challenges of category creation. The importance of taking a stand. The power of small teams. Fireflies’ expansion and exciting features. Early market entry. Customer satisfaction.   […]

466: The Power of Category Design

“A category name is not intended to be completely self-descriptive and self-evident.” Listen & Learn: How important is it for a company to create its own category for a product? What are some key strategies for coming up with a category name during work sessions? What does it mean for a category name to convey […]

465: Positioning and Branding: Unlocking the Power of Selling a Business

“Preparing your company for sale is much different than preparing to sell your products.” Listen & Learn: The common mistakes made in the process of selling a business. Increasing one’s value and ensuring marketability. The importance of positioning, branding, and external appearance in selling a business. The role of cultural fit in acquisitions. Assessing the […]

464: The Power of the Employee Experience

“(Brands that focus on) the employee experience and the customer experience have a 1.8-times faster growth rate than those that didn’t.” Listen & Learn: Employee experience vs. customer experience: Why brands that do both have a 1.8-times faster growth rate than those that don’t. The disconnect between C-Suite and frontline employees. The impact of tech […]

463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup

“I have a no-regrets mindset. If I don’t try it, If I don’t put myself out there, if I don’t take the risk, I’m going to regret it. But It’s not just blindly stepping in but having a vision for how to get there.” Listen & Learn: The supportive ecosystem in Colorado for technology development, […]

462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries

“Think big. Think about what’s possible. Start now and move fast.” Listen & Learn: How AI can supercharge personalization and automate user experiences. How we can change the narrative around AI. Why AI is about much more efficiency! The new career opportunities and the emergence of roles like Coca-Cola’s head of generative AI. The impact […]

461: Unleashing Your Inner Expert

 “Passion and enthusiasm count for so much nowadays. So many people are just phoning it in. And so, if you are a little bit passionate about something or enthusiastic, you actually stand out even more.” Listen & Learn: Overcoming the fear of identifying oneself as a leader or expert. The concept of impostor syndrome […]

460: Being Extraordinary at One Thing

“Purpose is a powerful marketing tool.” Listen & Learn: All about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage. Why it’s important to focus on the CUSTOMER EXPERIENCE. Why brands need to start with the customer in mind, then move on to developing products. How marketers can […]

459: Designing Success with Performance Marketing Strategies

“Establish a beachhead strategy and then expand from there; it’s the best, most efficient way to do it.” Listen & Learn: The importance of investing in performance marketing to learn faster. Using real data and testing to understand customer behavior. Developing brand recall and authority. ABM/ABX strategies to go upmarket. Driving change in marketing. The […]

458: Challenges in Unifying Data Silos

“If you want to be really successful, you need to bring the data together so that you can have a holistic view of the customer.” Listen & Learn: The challenges dealing with data silos between different marketing automation platforms and ad platforms. Selling software in the current economy has become more difficult as people demand […]

457: In-House Vs. Agency, Which One to Choose

“Working with an agency is a great way to spin up both manpower and resources.” Listen & Learn: What factors should be considered when building a team for marketing? What are the benefits of hiring in-house for marketing vs. working with an agency for marketing? What is the importance of prioritizing benefits over process in […]

456: From Healthcare to Healthwear: An Entrepreneurial Journey

“We exist to remove all the barriers of pain, whether that’s through medication or it’s about choosing the right product or having the best experience.” Listen & Learn: How to build a successful network. The value of strategic partnerships. Creating a blueprint for success with internal and external teams. Customer-centricity and the importance of good […]

455: The Entrepreneurial Mindset

“A business is really in conversation with customers and potential customers. If you’re not willing to have the conversation because you’re too afraid of rejection, then you can’t be a successful entrepreneur. A big part of entrepreneurship is learning how to have a thick skin and not personalize things.” Listen & Learn: Tech tools for […]

454: Mindful Marketing and Crafting Brand Value

“You can have the best ideas in the world and sit around a board table with all sorts of hypotheses, but if it’s not interesting or relatable or relevant to your existing and prospective consumers, then it’s nothing, doesn’t mean anything.” Listen & Learn: Importance of guest research to ensure ideas are interesting, relevant, and […]

453: Hiring and Retaining Employees in the New Workplace Culture

“Keep it human, not just robotic professional.” Listen & Learn: Dealing with issues of hiring no matter the stage of your business. Navigating post-COVID perceptions and expectations surrounding recruiting and remote work, and retention. Establishing workplace expectations. Why video is so important when you have a remote team. Skillfully combining the personal and the professional. […]

452: Lighting the Fire in Your Belly

“The best products, the best solutions fall completely flat when delivered in the wrong packaging.” Listen & Learn: Her personal journey that was born out of personal experience. All about recently receiving $10 million in investment capital. The difference between growth and scale. Controlling your destiny without sacrificing velocity. How to read the subtext during […]

451: Vision, Insight, and Riding the Wave of Business Growth Opportunities

“The nature of disruption is to see the herd and turn the other way.” Listen & Learn: His entrepreneurial passions that began in high school. How he started his first business from his dorm room at UC Berkeley. The challenges of creating new markets. Knowing when a market is ready. Vision, insight, and riding the […]

450: Making Your Company Investment-Ready and Investment-Worthy

To provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member of FINRA & SiPC. Founders M&A Advisory is a wholly-owned subsidiary of Founders Advisors. Neither Founders M&A Advisory nor Founders Advisors provide investment advice. “There is a continuum of revenue, and not all revenue is […]

449: A New Way to Think About Networking

“Networking bridges the gap between where the person currently is at and what their goals are.”   Listen & Learn: Why networking is much more than sales. The different categories of networking. A new way to think about networking. Productive networking. How networking bridges the gap between where you are and your goals. His 7-step […]

448: Scaling a Company Into an Iconic Luxury Brand

“You need to fail to be successful.”   Listen & Learn: Celebrating failures as an entrepreneur. How this visionary has scaled his business over 15 years. The importance of focusing on brand and product integrity. An entrepreneur’s journey from eCommerce only to a market-leading and iconic brand. How he stays relevant. Product innovation and product […]

447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones

“Your product, no matter how cool, won’t sell itself.”   Listen & Learn: Why early-stage companies too often think their product will sell itself and that they don’t need marketing. The three things you should do to gain more awareness for your company. The dangers of devaluing marketing. Why strategic marketing and research can differentiate […]

446: Co-creating Your Brand with Your Customers With Emmanuel Probst author of Assemblage

 “You have to be willing to co-create your brand with your audience.” Listen & Learn: The art and science of creating transformative brands by combining personal, social, and cultural attributes. How do we market products and build brands that are useful and meaningful to buyers for generations? Creating brand loyalty. The importance of listening […]

445: Giving Your Customers a Seat at the Table with Valentin Radu of CVO Academy and Omniconvert

“No amount of marketing is going to fix a broken product.” Listen & Learn: Helping eCommerce brands become customer-centric. Defining a new category: customer value optimization. Entrepreneurial grit and overcoming obstacles. Applying Recency Frequency and Monetary Segmentation. The three pillars of customer value optimization. Why even the best marketing won’t work if the product being […]

444: Lazy Marketing, Taking Risks, and Tapping Into Customer Insights

“The customers will give you everything if you just listen hard enough and ask a few questions.” Listen & Learn: Defining what he calls “lazy marketing.” Recognizing good vs. bad creative. Why some leaders suffer from the “inside the jar problem” when it comes to understanding their customers. The importance of encouraging a creative exchange […]

Episode 443: Repurposing Original Research for Scaling Businesses with Michele Linn Founder of Mantis Research

“Everything ties back to the research. It works so beautifully to tell a nice story that’s backed with data.” Listen & Learn: Defining true thought leadership. How to be relentlessly helpful to your audience. How speakers can use original research. How decide what kind of research to use. Ways to deliver original research. The value […]

Episode 442: Creating a Culture of Clarity with Jeff Jones and Dennis Devlin authors of Three Wise Monkeys

“Customers are always listening, and brands are always talking. Why is it we don’t listen all the time? Why do we only occasionally listen to the customer?” Listen & Learn: The common mistakes brands make when it comes to valuing research. The danger of thinking that you represent the customer that is right for your […]

Episode 441: The Grit to Rebrand with Melanie Crutchley of Creyos

“Brand is something that impacts every area of the business.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management. The steps to becoming a trusted advisor. Going beyond simply “serving and responding” to leading and challenging. The important balance between earning trust and […]

Episode 440: Trust and Impact: Becoming a Bold Trusted Advisor with Bill Coletti

“It has to begin with self-orientation and self-awareness to become trusted and then (to have the ability to overcome) fear in order to be bold enough to have an impact.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management. The steps to becoming […]

Episode 439: Using the Human Touch to Engage With Customers with Alex Levin of Regal

“It’s not enough to say that you convinced some friend to buy a thing, and they’re kind of using it. That doesn’t do anything for you.” Listen & Learn: How to get your customers to “reach across the table and say, ‘I will pay you any amount of money to get that.’” His entrepreneurial journey […]

Episode 438: AI-Powered Predictive Analytics with Andy Rossmeissl of Faraday

“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]

437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency

“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]

436: Personalized Marketing with Stephanie Cox of Lumavate

  “Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]

Episode 435: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive

“No one is talking to their customers but everyone is running around saying their customer-centric.” Listen & Learn: How more empowered customers are impacting marketing strategies. Today’s customer wants to try before they buy. Why marketing technology and data science, along with content creation designed to evoke human emotions and strengthen relationships, need to coexist […]

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field