INTEGRATE & IGNITE PODCAST

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ABOUT OUR PODCASTS

Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.
Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.
About your Show Host
Lori Jones
President & CEO – Avocet
With more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.
Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.

EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.

IF THIS INSPIRED YOU, JUST IMAGINE HOW COOL A REAL LIFE CONVERSATION WOULD BE!! CALL US TODAY!

Recent Podcasts

Episode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of Accelevents

  “Technology has become an expectation with in-person events.”   Listen & Learn: Why events need to be more than just a “point-in-time experience.” How technology enhances in-person events. How lead capture technology is advancing. Why events need to be a fully integrated component of all marketing strategies. Where do most brands fail in their […]

Episode 422: Podcasting as Part of an Inspiring Thought Leadership Strategy with Tyler Chisholm CEO of Clearmotive Marketing Group

“What are you doing that is making your audience the hero of your solution?”   Listen & Learn: Does your brand’s voice have longevity? The qualities that make a good podcast host. Insights into incorporating podcasting as part of your ABM strategy. Tapping into an already existing network of followers as a potential audience and […]

Episode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMology

  “The biggest wins happen just by making your business repeatable and repeating what’s already working.”   Listen & Learn: How different generations approach and adapt to systems in an agency environment. Treating your systems as a teaching tool for new employees. Defining what a system is. Outlines his seven-step approach to systemizing your agency. […]

ABOUT OUR PODCASTS

Episode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of Accelevents

  “Technology has become an expectation with in-person events.”   Listen & Learn: Why events need to be more than just a “point-in-time experience.” How technology enhances in-person events. How lead capture technology is advancing. Why events need to be a fully integrated component of all marketing strategies. Where do most brands fail in their […]

Episode 422: Podcasting as Part of an Inspiring Thought Leadership Strategy with Tyler Chisholm CEO of Clearmotive Marketing Group

“What are you doing that is making your audience the hero of your solution?”   Listen & Learn: Does your brand’s voice have longevity? The qualities that make a good podcast host. Insights into incorporating podcasting as part of your ABM strategy. Tapping into an already existing network of followers as a potential audience and […]

Episode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMology

  “The biggest wins happen just by making your business repeatable and repeating what’s already working.”   Listen & Learn: How different generations approach and adapt to systems in an agency environment. Treating your systems as a teaching tool for new employees. Defining what a system is. Outlines his seven-step approach to systemizing your agency. […]

Episode 420: Go-to-Market Strategies with Malaika Jenkins of Cybersoft Technologies

  “It’s all about providing an experience for not only your customers, but your teammates as well. It’s about keeping open lines of communication, telling a story, and allowing everyone to be a part of the story.”   Listen & Learn: The importance of aligning the product, sales, and marketing teams to ensure a success […]

Episode 419: Powerful and Relatable Content Strategies with James Scherer of Codeless

“None of it matters unless somebody reads it, enjoys it, and understands the value of what you were saying, and also understands how your business is connected to what you’re talking about.”   Listen & Learn: The why and the how to approach content strategies for your brand. What makes a good content strategy. Creating […]

Episode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla Johnson

  “Sometimes daydreaming, looking off into the distance, is the best thing you can do.” Listen & Learn: Her five-step framework from her book Re:Think Innovation. The inspiration behind creativity. Creative brainstorming. The value of bringing in different perspectives to creative sessions. Freeing up your sense of observation. The difference between convergent and divergent thinking […]

Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie

“We need more channels, outside of Facebook and Google.” Listen & Learn: How direct mail has changed over the years. How marketers can update their direct mail strategies. Exploring other channels, beyond Facebook and Google. How the direct mail channel is growing. You can download his eBook, 7 Direct Mail Campaigns Every Digital Marketer Must […]

Episode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of Fountain

    “The change to Google Analytics 4 is not an optional upgrade.” Listen & Learn: The deprecation of cookies. The impact of Google Universal becoming Google Analytics 4. The changes marketers can expect to see due to the introduction of Google Analytics 4 and the impact of iOS. Capturing and reviewing first-party data. Why […]

Episode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 Companies

  “Do what you want to be great at.” Listen & Learn: Value-based marketing strategies. The importance of transparency to inspire innovation and growth. The danger of “putting too little jam on too much bread” when it comes to marketing strategies. It’s all about customer satisfaction. Inspiring and empowering your customers. Why education is the […]

Episode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners Club

“How do we become creative geniuses and stand out from our competition with sheer wit and humor?” Listen & Learn: Embracing a mindset that welcomes taking “baby steps.” Creating new relationships with campaigns. His process for deploying high-conversion marketing campaigns. Creating personas. The language building blocks to create audience segmentation. Tips for connecting the sales-driven […]

Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown

  “Leadership is not a linear journey.” Listen & Learn: Elements of empowered and effective leadership. Creating cohesion and a unified culture with remove and virtual teams. Defining “cultural attunement.” Tools to foster impactful leadership. Having hard conversations about what’s working and what’s not. Determining the best startup environment and culture that’s best for you […]

Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro

  “People build trust, technology does not.” Listen & Learn: Defining the status quo. Building trust is about people, not technology. How to build trust. The importance of being brave so that you can stand out in the sea of sameness. Getting to the core of what makes your brand unique so you can tell […]

Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet

  “There’s always a risk in marketing; that’s why you need to know your customer.” Listen & Learn: The company’s North Star is to create meaningful impact and to make work matter. Why it’s so important to know your audience in order to create relevancy. Creating synergy between your brand and your customer. The company’s […]

Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies

  “For our positioning, I love the word ‘rooted’ because it’s literally where we grow out of and what holds us together.” Listen & Learn: The difference between a House of Brands vs. a Branded House strategy. Why Yoder ultimately choose to take a House of Brands approach. Taking an integrated branding approach. The importance […]

Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI

“You are exactly the person I thought you would be. That’s the magic.” Listen & Learn: The three essentials to building brand authority. Why it’s so important to find your niche. The importance of creating cornerstone content that can be sliced and diced to amplify your authority. The methodology to segment and move people through […]

Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir

  “The more that you can surround and reach (your targets) through omnichannel marketing, the more successful you are going to be in converting them.” Listen & Learn: Defining an ABM-centric approach vs. a more traditional strategy. Getting teams to embrace an ABM-centric demand generation model. Getting started with an ABM-centric model. Defining your Target […]

Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group

  Listen & Learn: Understanding your customer better. Defining the needs states of your audience. Taking an outside-in perspective on your product. Why some marketing strategies don’t work. Spreading the word through marketing vs the quality of product you are selling     Ian Truscott brings a broad perspective from a diverse career that has […]

Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand

Listen & Learn: How to define brand. What does brand mean in 2022? Why it’s important to do a brand audit. Taking a brand beyond a logo. Find out if your brand has a gap. Finding your brand’s relevance as it evolves     For over 20 years, Karley Cunningham, creative strategist and growth accelerator […]

Episode 405: Cross-Generational Marketing with Psychologist Dr. Gustavo Grodnitzky

  “Trying to come up with a single channel to communicate with everyone simply doesn’t work.”   Listen & Learn: Why it’s important to acknowledge different generations’ points of view. Understanding your audiences’ needs states. How our environment and how we grow up impact us through our entire lives…and our buying behaviors. Defining the difference […]

Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant

 “Don’t get stuck in operations and out of the C-suite.”   Listen & Learn: Developing a curious and learning-focused mindset. Are you marketing your own marketing? Focusing on external and internal audiences. How to get your internal audiences to say, “Wow! I didn’t know marketing could do that!” Fighting the perception that marketing is […]

Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health

    “You have to hang your messages from a common framework.”   Listen & Learn: The Great Resignation. How to equip leaders with what they need to lead. The responsibilities of an internal communicator. Why leaders need to take “warehouse walks” to create alliances and alignment. Creating messaging around a common framework. Creating Vivid […]

Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum

    “When it comes to marketing to people and helping educate them, it’s (about communicating) what can this (technology) do that we can’t do now, what is this going to enable us to do, how is it going to make a consumer’s life better.”   Listen & Learn: Defining newsworthiness. Getting to the why […]

Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space

  “Walk alongside (your team) and build (the vision) together until they can see themselves in the vision”   Listen & Learn: The three core tenets to creating a powerful brand strategy. The difference between a house of brand vs. a branded house. Recommendations for getting everyone across an organization on the same page. Building […]

Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks

“Not everything warrants an article in the Wall Street Journal.”   Listen & Learn: The declining trust in the media and its impact on PR. The power of earned media. Integrating your earned media strategies with owned, shared, and paid. Why storytelling still matters. Why a news release is simply a statement of record. Why […]

Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup

    “There are no inadequate budgets, there are just mismatches between resources and expectations.” Listen & Learn: The most important question marketing leaders need to ask. Setting budgetary expectations. The value of research and data. Listening to internal stakeholders. Helping your organization carry your message forward. Don’t be afraid to be aspirational   Rachel […]

Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting

“There are hundreds of thousands if not millions of dollars being wasted every day by marketing organizations because they aren’t able to effectively think about what they’re doing, capture those insights, and apply it to next time.” Listen & Learn: The two biggest challenges marketers face. How to build your own Book of Knowledge. The […]

Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series

“Marketing is all about people.” Listen & Learn: Experimentation, best practices, and how we need to rethink how we approach marketing. Using the “swap test” to illustrate a buyer’s affinity for a brand. The lack of best practices in marketing. ABE’s Law: Always Be Experimenting. Why it’s important to push customers a bit to see […]

Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping Identity

    “Every company is going to get breached. Cyber security is a must.” Listen & Learn: Why cyber security protections are a must. Why storytelling from the customer’s perspective is so important. How to successfully partner with a celebrity spokesperson. Customer-first PR. How PR impacts acquisition and full-funnel marketing strategies. Measuring quality and quantity […]

Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana

  “As much as we talk about communication, so many companies across the globe continue to struggle with it.” Listen & Learn: Establishing marketing budgets that address both short- and long-term goals. Defining hyper-growth. Avoiding data paralysis. Breaking down barriers between executive leadership and the marketing team. Why vulnerability is such an important quality of […]

Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple

“People need to understand in three seconds what you are talking about and why they should care.” Listen & Learn: How integrating earned, owned, paid, and shared marketing strategies set brands up for success. Quantifying and measuring experiential marketing. The importance of focusing on the WHY. The difference between truly getting to know a prospect […]

Episode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th Level

“Stop blaming the leads.” Listen & Learn: If you think you are solving a problem for your customers, why aren’t they buying from you? The questions to ask that help customers understand the issues they are facing. The importance of practicing “skilled empathy.” When customers emotionally shut down. Why sales shouldn’t be about pushing products. […]

Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit

“Research eliminates rot and puts you on a firmer foundation.” Listen & Learn: The perils of institutional drift. How research can eliminate rot. The dangers of research paralysis. The importance of acting on your research findings instead of going out and doing more research. How marketers can position research as a valuable commodity. The best […]

Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn: Why interactive content is more important than ever. How interactive content helps brands cut through the overwhelming amount of information available in the marketplace. How just about anything on your website can […]

Episode 390: Responding to the Speed of Culture with Mike Westgate of TikTok.

“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed — and gained popularity — during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform’s product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory […]

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field