Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.
Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.
About your Show Host
Lori Jones
President & CEO – Avocet
With more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.
Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.
EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.
IF THIS INSPIRED YOU, JUST IMAGINE HOW COOL A REAL LIFE CONVERSATION WOULD BE!! CALL US TODAY!
“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]
“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]
“Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]
“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]
“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]
“Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]
“No one is talking to their customers but everyone is running around saying their customer-centric.” Listen & Learn: How more empowered customers are impacting marketing strategies. Today’s customer wants to try before they buy. Why marketing technology and data science, along with content creation designed to evoke human emotions and strengthen relationships, need to coexist […]
CONTACT
It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.
