ABOUT OUR PODCASTS
Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.
Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.

About your Show Host
Lori Jones
President & CEO – AvocetWith more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.
Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.
