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INTEGRATE & IGNITE PODCAST

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ABOUT OUR PODCASTS

Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.
Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.
About your Show Host
Lori Jones
President & CEO – Avocet
With more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.
Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.

EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.

IF THIS INSPIRED YOU, JUST IMAGINE HOW COOL A REAL LIFE CONVERSATION WOULD BE!! CALL US TODAY!

Recent Podcasts

Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn: Why interactive content is more important than ever. How interactive content helps brands cut through the overwhelming amount of information available in the marketplace. How just about anything on your website can […]

Episode 391: Responding to the Speed of Culture with Mike Westgate of TikTok.

“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed — and gained popularity — during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform’s product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory […]

Episode 390: Conversational Marketing with Amy Anderson of Wild Coffee

“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to solve customers’ issues vs. sell them a product or service. The importance of being a good listener. Including chatbots and live chats into your conversational marketing strategies. Meet people where […]

ABOUT OUR PODCASTS

Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn: Why interactive content is more important than ever. How interactive content helps brands cut through the overwhelming amount of information available in the marketplace. How just about anything on your website can […]

Episode 391: Responding to the Speed of Culture with Mike Westgate of TikTok.

“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed — and gained popularity — during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform’s product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory […]

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field