Avocet
INTEGRATE & IGNITE PODCAST

INTEGRATE & IGNITE PODCAST

Listen TODAY and ignite your marketing strategies.

ABOUT OUR PODCASTS

Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.

Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.

Show host
About your Show Host
Lori Jones
President & CEO – Avocet

With more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.

Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.

remarkable

EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.

IF THIS INSPIRED YOU, JUST IMAGINE HOW COOL A REAL LIFE CONVERSATION WOULD BE!! CALL US TODAY!
Recent Podcasts
Episode 342: Bold Marketing Strategies for Startups with Kelly Miano of Perennial

“Marketing is part science, part art. You need the soft skills in order to be successful.”   Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track […]

Episode 341: Accelerating the Deal Cycle by Finding Your Ideal Customer With Jennifer Holtvluwer of Spirion

“If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.”   Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are […]

Episode 340: How Internal Communications Can Maintain a Strong Culture and ESOP Model During an Acquisition with Mark Lake of Roccor

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”     Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization […]

ABOUT OUR PODCASTS

Episode 341: Accelerating the Deal Cycle by Finding Your Ideal Customer With Jennifer Holtvluwer of Spirion

“If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.”   Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are […]

Episode 340: How Internal Communications Can Maintain a Strong Culture and ESOP Model During an Acquisition with Mark Lake of Roccor

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”     Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization […]

Episode 339: How Content Can Boost Your Brand’s Authority with Brad Smith of Codeless

“You can’t compete without a consistent way to build good links.”   Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that […]

Episode 338: Scaling and Growing Your Brand Online with Janis Carmena, founder of eCommerce Queen Bee

 “Starting your own Amazon store isn’t hard; don’t get overwhelmed.”   Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your […]

Episode 337: Creating Brand Authority with Curt Mercadante of Merc Enterprises

 “There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.”   Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small […]

Episode 336: Creating “Erasable” Strategic Plans with Becky Schol of the City of Longmont

“GO WHERE PEOPLE ARE; THAT DOESN’T ALWAYS MEAN PHYSICALLY, IT MEANS MAKING THINGS AVAILABLE 24/7.”   Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her […]

Episode 335: Making Brands Human with Jacqueline Lieberman of BrandCrudo

“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.”   Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you […]

Episode 334: Taking an Old School and Relationship-Focused Approach To Sales and Marketing with Author Bea Wray

“I care enough about WHO you are to KNOW who you are.”   Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive […]

Episode 333: Staying on the First Page of Search with Chris Dickey of Visably

“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.”   As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel […]

Episode 332: Video Marketing Strategies with Gideon Shalwick of Splasheo

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”   Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and […]

Episode 331: Helping Emerging Brands Succeed on Amazon with Carolyn Lowe of ROI Swift

“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.” Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies […]

Episode 330: Dispelling the Myths and Misconceptions of Reddit with Bethany Claypool of Fathom Events

“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.” Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box […]

Episode 329: Leveraging YouTube to be a Lead-Generating Machine with Nate Woodbury of Be The Hero Studios

“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.” Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of “How To” YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead […]

Episode 328: Aligning Sales and Marketing with Craig Klein of SalesNexus.com

“If it weren’t for salespeople, our entire economy would crumble.” Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig […]

Episode 327: Resiliency Marketing with Randall Scott White

  “Get out there and make some exciting things happen for your brand as if you didn’t have a budget!” Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave’s Killer Bread, Safeway, Urban […]

Episode 326: Startup Marketing Tools and Tips With John King of Cognite

“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.” As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company’s global marketing, communications, production, and media strategy. An early executive at the […]

Episode 325: Connecting the Dots Between PR and Social Media With Jennifer Livingston of Atkins Nutritionals, Inc.

“Traditional media relations just isn’t enough anymore.”   Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. […]

Episode 324: The Seven Marketing Must-Haves to Creating a Successful Brand Eco-System with David Lemley of Retail Voodoo

“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.” David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is […]

Episode 323: The Importance of Amazon as Part of Your Marketing Mix with Kiri Masters of Bobsled Marketing and The Marketplace

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing and The Marketplace Institute, two companies that help consumer product brands grow their sales on Amazon. Kiri is also a contributor to […]

Episode 322: Leveraging Data Analytics to Understand The Buyer Mindset With Michelle Howard of Xactly

“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?” Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product […]

Episode 321: Taking a High-Tough and White Glove Approach to Responsive Customer Service Through Marketing Strategies with Maddy Martin of Smith.ai

“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.” Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, […]

Episode 320: Creating Brand Communities with Influencer Marketing with Magda Houalla of AspireIQ

“Brand is in the mind of the consumer.” Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their […]

Episode 319: The Push and Pull of a Powerful YouTube Advertising Strategy with Aleric Heck of AdOutreach

“You want to target the intent, what people are looking up.” Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for […]

Episode 318: Managing Your Brand’s Reputation with Chris Yoko of Yoko Co

“Feedback is a gift.” Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful […]

Episode 317: Being of Service and Authentically Communicating with Your Customers During a Crisis with James Soto of Industrial Strength Marketing

“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.” As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and […]

Episode 316: The A.I. Revolution with A.I. Subject Matter Expert Neil Sahota

“It’s surprising what a machine can do just as well if not better than us.” Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of […]

Episode 315: Activating the Conversation Funnel with Karen Kelly of Tapple

“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.” Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston’s most profitable photography studios from scratch, […]

Episode 314: Integrating Social Marketing Into Your Full-Funnel Approach with Casey Carroll of Action Advertising Agency

“Targeted AI is like a laser-guided nuclear bomb.” Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the […]

Episode 313: Marketing During a Time of Crisis Mini-Series: Part 3 Your Brand Recovery Roadmap

“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.” Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series. Listen & Learn: How to launch marketing […]

Episode 312: Digital Marketing Strategies with Elly Moody of the McDonald’s Corporation

“Digital marketing shouldn’t be a second thought.” Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has […]

Episode 311: People-First Marketing with Renata Ferrraiolo

“The consumer is you.” Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG […]

Episode 310: Preparing for Reentering the Marketplace Post-COVID with Graeme Strachan CEO of ViTL Solutions

“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.” Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for […]

Episode 309: Drafting a New Marketing Playbook with Shawn Rogers of TIBCO

“When you are experiencing disruption and change, there is no better time to disrupt and change.” Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded […]

Episode 308: Marketing During a Time of Crisis Mini-Series: Part 2 Protecting Your Brand While Buyer Habits are Shifting

“Protecting your hard work and building brand loyalty is absolutely vital at this stage.” Listen & Learn: Defining your new normal and driving action through full-funnel marketing approaches. How marketers can adapt and adopt as buying habits are changing because of the COVID-19 pandemic. Protecting your brand’s reputation by differentiating your approach. Building novel marketing […]

Episode 307: Tribal Marketing and How Your Audiences Will Change After COVID-19 with Dean McBeth of Shepherd

“There is always a big gap between who we think our customers are and who they actually are.” Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an […]

Episode 305: The Power and Impact of Virtual Events and Conferences During the Coronavirus with Liam Austin of Entrepreneurs HQ

“You can grow your audience and email list by thousands of prospects.” Liam Austin, co-founder of Entrepreneurs HQ, is a virtual event planner and host, an online conference consultant, and a virtual summit strategist for people and businesses looking to increase their authority, grow their email lists (and audience), build a network of influencers, and […]

Episode 306: Marketing During a Time of Crisis Mini-Series: Part 1 Steadfast Communications through Straight Talk, Reassurance, and Consistency

Taking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series. Listen & Learn: Without consistent communication, a bad storm will only become worse. How to manage your reputation […]

Episode 304: Creating Insight-Driven Content for Word-of-Mouth Marketing with Bill Bice of boomtime

“Chatter does matter!” Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all […]

Episode 303: Email Marketing Strategies with Scott Cohen of Purple

“Only collect the data you intend to use.” Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution […]

Episode 302: Audience-based Affinity Profiling with Mike Westgate of Briggo Coffee

“Fish where the fish are.” Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading […]

Episode 301: Crisis Communications and Reputation Management with Reputation Management Expert Bill Coletti

“The company owns its brand, the public owns its reputation.” Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 […]

Episode 300: Rebranding and Surviving the Hillary Clinton Email Scandal with David DeCamillis of Platte River Networks

“Eventually the good messaging will resonate and spread with good people.” David DeCamillis is vice president of Sales and Marketing at Platte River Networks, a Denver-based IT Managed Services firm. He has quite the story to tell about how his company “survived the Hillary Clinton email scandal.” During that tumultuous time, his firm was dragged […]

Episode 299: Strategies for Standing Out in the Amazon Marketplace with Brittany Vriesman of Gaiam and SPRI brands

“(It’s about) giving your customers somewhere to come back to.” Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event […]

Episode 298: Crisis Communications with Kristin Miller

“Let’s make better mistakes tomorrow.” Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Ping […]

Episode 297:The Show Must Go On: Maintaining Marketing Focus During the Coronavirus and Pivoting with Innovative Strategies

“During this time period, business continuity is key.” Listen And Learn: Creating continuity and strengthening your brand with both external and internal stakeholders. How you can positively impact the bottom line while important sales opportunities are being compromised. Unique ways of staying in front of and interacting with your customers. Recommendations for increasing blogging and […]

Episode 296: Using Archetypes to Position Your Brand in a Sea of Sameness

“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.” Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three […]

Episode 295: Creating Buzz Through Retail Partnerships with Karina Kromsova of AKT Consulting

“Brand partnerships are the difference between surviving and thriving on the shelf.” Karina Kromsova is the CEO of AKT Consulting. She’s an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her […]

Episode 294: Controlling Your Brand’s Narrative With Filip Keuppens of the Pickle Juice Company

“Brands are no longer what we tell people we are. Our brands are what people tell each other they are.” Filip Keuppens is a former U.S. Army soldier, professional mogul skier and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle […]

Episode 293: Transforming the Way Organizations Articulate Their Value with Chad Sanderson of ValueSelling Associates

“We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive […]

Episode 292: Creating “Sticky” Video Content with Dale Haines of ASU Watts College of Public Service & Community Solutions

“Everything is in sound bites, everything is in video, and everything is visual.” Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years […]

Episode 291: Elevating Your Brand’s Purpose with Adrian Gershom of c|change

“Listening, humility, and vulnerability are essential ingredients for marketing.” Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make […]

Episode 290: Championing Underdog Brands with Prentice Howe of Door No. 3

“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.” Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken […]

Episode 289: Conversational Copywriting with Author Nick Usborne

“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and […]

Episode 288: Expanding Brands Globally with Ryan Medine of Velocity Global

“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.” Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative […]

Episode 287: Bootstrap Marketing with Mario Nawfal of the IBC Group

“Getting to know your customers isn’t easy; it should always be evolving.”   Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon […]

Episode 286: Perception vs. Reality: Your Brand in the Marketplace

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market […]

Episode 285: Aligning Your Sales and Marketing Teams with Rose McCarty of the alliantgroup

“Every single marketing team should have a revenue goal.” Rose McCarty, vice president of education and awareness for the alliantgroup, is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such […]

Episode 284: Tribal Marketing with Mickey Burnett of EVOLVE Brands

“Reusing content is the best way to keep costs down.” Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed […]

Episode 283: Thought Leadership and Content Strategies with Doug Platts of Gardenuity

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.” As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of […]

Episode 282: Building Credibility, Authenticity, and Gravitas with Bylined Articles with Dex McLuskey of Context ContentAuto Draft

“Never waste an editor’s time.” Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director […]