INTEGRATE & IGNITE PODCAST

“You can’t be a marketer without courage.” Listen & Learn: The power of using technology for good. Creating and shaping a category. The challenges of starting a new company. The importance of differentiation in marketing. The future of generative technology. Leadership skills needed to be a world-class marketer.   Christine Heckart is the non-binary, genderfluid […]

“Brand is something that doesn’t happen overnight. It happens incrementally, and those first couple of years are extremely difficult, especially if you’re doing product-led growth.” Listen & Learn: The challenges of category creation. The importance of taking a stand. The power of small teams. Fireflies’ expansion and exciting features. Early market entry. Customer satisfaction.   […]

“A category name is not intended to be completely self-descriptive and self-evident.” Listen & Learn: How important is it for a company to create its own category for a product? What are some key strategies for coming up with a category name during work sessions? What does it mean for a category name to convey […]

“Preparing your company for sale is much different than preparing to sell your products.” Listen & Learn: The common mistakes made in the process of selling a business. Increasing one’s value and ensuring marketability. The importance of positioning, branding, and external appearance in selling a business. The role of cultural fit in acquisitions. Assessing the […]

“(Brands that focus on) the employee experience and the customer experience have a 1.8-times faster growth rate than those that didn’t.” Listen & Learn: Employee experience vs. customer experience: Why brands that do both have a 1.8-times faster growth rate than those that don’t. The disconnect between C-Suite and frontline employees. The impact of tech […]

“I have a no-regrets mindset. If I don’t try it, If I don’t put myself out there, if I don’t take the risk, I’m going to regret it. But It’s not just blindly stepping in but having a vision for how to get there.” Listen & Learn: The supportive ecosystem in Colorado for technology development, […]

“Think big. Think about what’s possible. Start now and move fast.” Listen & Learn: How AI can supercharge personalization and automate user experiences. How we can change the narrative around AI. Why AI is about much more efficiency! The new career opportunities and the emergence of roles like Coca-Cola’s head of generative AI. The impact […]

 “Passion and enthusiasm count for so much nowadays. So many people are just phoning it in. And so, if you are a little bit passionate about something or enthusiastic, you actually stand out even more.” Listen & Learn: Overcoming the fear of identifying oneself as a leader or expert. The concept of impostor syndrome […]

“Purpose is a powerful marketing tool.” Listen & Learn: All about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage. Why it’s important to focus on the CUSTOMER EXPERIENCE. Why brands need to start with the customer in mind, then move on to developing products. How marketers can […]

“Establish a beachhead strategy and then expand from there; it’s the best, most efficient way to do it.” Listen & Learn: The importance of investing in performance marketing to learn faster. Using real data and testing to understand customer behavior. Developing brand recall and authority. ABM/ABX strategies to go upmarket. Driving change in marketing. The […]

“If you want to be really successful, you need to bring the data together so that you can have a holistic view of the customer.” Listen & Learn: The challenges dealing with data silos between different marketing automation platforms and ad platforms. Selling software in the current economy has become more difficult as people demand […]

“Working with an agency is a great way to spin up both manpower and resources.” Listen & Learn: What factors should be considered when building a team for marketing? What are the benefits of hiring in-house for marketing vs. working with an agency for marketing? What is the importance of prioritizing benefits over process in […]

“We exist to remove all the barriers of pain, whether that’s through medication or it’s about choosing the right product or having the best experience.” Listen & Learn: How to build a successful network. The value of strategic partnerships. Creating a blueprint for success with internal and external teams. Customer-centricity and the importance of good […]

“A business is really in conversation with customers and potential customers. If you’re not willing to have the conversation because you’re too afraid of rejection, then you can’t be a successful entrepreneur. A big part of entrepreneurship is learning how to have a thick skin and not personalize things.” Listen & Learn: Tech tools for […]

“You can have the best ideas in the world and sit around a board table with all sorts of hypotheses, but if it’s not interesting or relatable or relevant to your existing and prospective consumers, then it’s nothing, doesn’t mean anything.” Listen & Learn: Importance of guest research to ensure ideas are interesting, relevant, and […]

“Keep it human, not just robotic professional.” Listen & Learn: Dealing with issues of hiring no matter the stage of your business. Navigating post-COVID perceptions and expectations surrounding recruiting and remote work, and retention. Establishing workplace expectations. Why video is so important when you have a remote team. Skillfully combining the personal and the professional. […]

“The best products, the best solutions fall completely flat when delivered in the wrong packaging.” Listen & Learn: Her personal journey that was born out of personal experience. All about recently receiving $10 million in investment capital. The difference between growth and scale. Controlling your destiny without sacrificing velocity. How to read the subtext during […]

“The nature of disruption is to see the herd and turn the other way.” Listen & Learn: His entrepreneurial passions that began in high school. How he started his first business from his dorm room at UC Berkeley. The challenges of creating new markets. Knowing when a market is ready. Vision, insight, and riding the […]

To provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member of FINRA & SiPC. Founders M&A Advisory is a wholly-owned subsidiary of Founders Advisors. Neither Founders M&A Advisory nor Founders Advisors provide investment advice. “There is a continuum of revenue, and not all revenue is […]

“Networking bridges the gap between where the person currently is at and what their goals are.”   Listen & Learn: Why networking is much more than sales. The different categories of networking. A new way to think about networking. Productive networking. How networking bridges the gap between where you are and your goals. His 7-step […]

“You need to fail to be successful.”   Listen & Learn: Celebrating failures as an entrepreneur. How this visionary has scaled his business over 15 years. The importance of focusing on brand and product integrity. An entrepreneur’s journey from eCommerce only to a market-leading and iconic brand. How he stays relevant. Product innovation and product […]

“Your product, no matter how cool, won’t sell itself.”   Listen & Learn: Why early-stage companies too often think their product will sell itself and that they don’t need marketing. The three things you should do to gain more awareness for your company. The dangers of devaluing marketing. Why strategic marketing and research can differentiate […]

 “You have to be willing to co-create your brand with your audience.” Listen & Learn: The art and science of creating transformative brands by combining personal, social, and cultural attributes. How do we market products and build brands that are useful and meaningful to buyers for generations? Creating brand loyalty. The importance of listening […]

“No amount of marketing is going to fix a broken product.” Listen & Learn: Helping eCommerce brands become customer-centric. Defining a new category: customer value optimization. Entrepreneurial grit and overcoming obstacles. Applying Recency Frequency and Monetary Segmentation. The three pillars of customer value optimization. Why even the best marketing won’t work if the product being […]

“The customers will give you everything if you just listen hard enough and ask a few questions.” Listen & Learn: Defining what he calls “lazy marketing.” Recognizing good vs. bad creative. Why some leaders suffer from the “inside the jar problem” when it comes to understanding their customers. The importance of encouraging a creative exchange […]

“Everything ties back to the research. It works so beautifully to tell a nice story that’s backed with data.” Listen & Learn: Defining true thought leadership. How to be relentlessly helpful to your audience. How speakers can use original research. How decide what kind of research to use. Ways to deliver original research. The value […]

“Customers are always listening, and brands are always talking. Why is it we don’t listen all the time? Why do we only occasionally listen to the customer?” Listen & Learn: The common mistakes brands make when it comes to valuing research. The danger of thinking that you represent the customer that is right for your […]

“Brand is something that impacts every area of the business.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management. The steps to becoming a trusted advisor. Going beyond simply “serving and responding” to leading and challenging. The important balance between earning trust and […]

“It has to begin with self-orientation and self-awareness to become trusted and then (to have the ability to overcome) fear in order to be bold enough to have an impact.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management. The steps to becoming […]

“It’s not enough to say that you convinced some friend to buy a thing, and they’re kind of using it. That doesn’t do anything for you.” Listen & Learn: How to get your customers to “reach across the table and say, ‘I will pay you any amount of money to get that.’” His entrepreneurial journey […]

“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]

“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]

  “Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]

“No one is talking to their customers but everyone is running around saying their customer-centric.” Listen & Learn: How more empowered customers are impacting marketing strategies. Today’s customer wants to try before they buy. Why marketing technology and data science, along with content creation designed to evoke human emotions and strengthen relationships, need to coexist […]