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INTEGRATE & IGNITE PODCAST

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ABOUT OUR PODCASTS

Marketing today is more complex and nuanced than ever before. Whether you’re a CMO for a national brand or at the helm of an entrepreneurial startup and wearing all the many hats of sales and marketing, business isn’t just about the bottom line and a great deal goes into what it means to be at the helm of marketing decisions.
Welcome to Integrate & Ignite, a podcast that has proudly hosted some of the country’s most influential marketing leaders. Every week CEOs and CMOs; marketing and sales directors; social and digital and PR gurus; influencer experts; automation mavens; and masters of lead generation and conversion – from brands such as General Motors, IBM, McDonald’s, and Netsuite – share their wisdom and insight. Over the years the podcast has had over 60,000 downloads; each episode crafted to make you think, to spark “aha!” moments, and to illustrate just how important a truly integrated marketing strategy is to success and longevity.
About your Show Host
Lori Jones
President & CEO – Avocet
With more than twenty-five years of experience, Lori Jones is a marketing executive and recognized leader in integrated communications in the digital age. Her experience shifting perceptions – for building brands for a share of heart and positioning companies for share of market – enable her to contribute a strong understanding of the intricacies of the motivators of today’s buyer. Her experience with national and local brands enable her to contribute a strong understanding of the intricacies of today’s consumer and business motivators.
Lori is a founding member of the Forbes Agency Council, and under her leadership the agency has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine multiple times, been included in The Denver Business Journal’s list of Top 25 Advertising Agencies in the state, and been named to BizWest’s Mercury 100 list year-over-year. And, in 2020 Lori was inducted into the Boulder County Business Hall of Fame.

EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.

IF THIS INSPIRED YOU, JUST IMAGINE HOW COOL A REAL LIFE CONVERSATION WOULD BE!! CALL US TODAY!

Recent Podcasts

Episode 360: Tips for Hiring an Agency for Your Brand with Mike Krass of MKG Marketing

“You have to build trust from the very first moment you meet.”   Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are […]

Episode 359: Controlling the Narrative and Defining Your Personal Brand With Personal Branding Strategist Claire Bahn

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”   Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why […]

Episode 358: Data Privacy with Abbey Schoenberg of Fancy.com

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”   Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation. […]

ABOUT OUR PODCASTS

Episode 360: Tips for Hiring an Agency for Your Brand with Mike Krass of MKG Marketing

“You have to build trust from the very first moment you meet.”   Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are […]

Episode 359: Controlling the Narrative and Defining Your Personal Brand With Personal Branding Strategist Claire Bahn

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”   Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why […]

Episode 358: Data Privacy with Abbey Schoenberg of Fancy.com

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”   Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation. […]

Episode 357: Growing Your B2B Brand With Michelle Bank of NuSpire

“You can’t just say it. You have to have proof.”   Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance of being realistic in setting your goals. What to look for in a team. Know your audience. Three kinds of content.  Michelle Bank is chief marketing officer at NuSpire in […]

Episode 356: Five Steps to Take Before You Spend Money on Google Ads With Pamela Wagner of Ajala Digital

“You have to grab them in that first moment of discovery because if you don’t then somebody else will do it.”   Listen & Learn: The importance of customer acquisition funnel. How you can win the testing and scaling acquisition game. How to budget for an effective Google ads campaign. The difference between content targeting […]

Episode 355: Powerful Logos That Get Your Brand Noticed With Richard Lau of Logo.com

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.”   Listen & Learn: The psychology behind a logo. The advantages of doing a logo refresh vs. an entirely new design […]

Episode 354: Understanding Group-Think and Personalized Marketing with Eric Reed of reed5group

  “On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.”   Listen & Learn: The elements of a personalized marketing strategy. How curiosity and challenging the status quo to impact positive change. What can you do to create […]

Episode 353: Creating Powerful Virtual Events with Jonathan Kazarian of Accelevents

“Community is global.”   Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a virtual event. How to navigate hybrid events. How to prove the value of virtual and hybrid events. Using virtual events to engage customers. How to Bring Your Own Audience to […]

Episode 352: Personalized Videos as Part of Your Sales and Marketing Funnel with Oliver Bridge of Bonjoro

“Who’s going to ignore a video that was recorded especially for them?”   Listen & Learn: The specifics of conversion tactics, activation tactics, and growth tactics. Why authenticity so important when creating a personalized video strategy. How personalized videos drive action. The best ways to use personalized video to reach your audience at each and […]

Episode 351: Thought Leadership and Ruffling Feathers with Matt Johnson

“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.”   Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide […]

Episode 350: Marketing Bravery with Rachel Garcia of Terumo BCT

“There’s no downside for you to becoming (the content owner), and talking to customers.”   Listen & Learn: How to measure what matters. Tips for inspiring bravery. The importance of talking to your customers. How to become the content owner. Why it’s important to challenge the status quo. The importance of finding your tribe of […]

Episode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.”   Listen & Learn: How to collect clean data from a virtual trade show. How to drive virtual trade show attendees to your protocol. Making sure your sales team is aligned and using LinkedIn […]

Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride

“You don’t have a right to win if you don’t meet the points of parity.”   Listen & Learn: Why it’s important to listen to your audience FIRST. The four steps to setting out a long-term consumer-focused strategy. Putting the consumer at the center of everything you do. Casting your vision. Defining your audience and […]

Episode 347: Bringing the Fortune 100 Experience to the Startup Environment with Brandon Porras of Kodiak Cakes

“Create a direct-to-consumer network before you sell in-store.”   Listen & Learn: Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar. Customer segments and how to approach each. The value of in-store demos and roadshows. Making your marketing more efficient so that you can scale your small business into a bigger business. The process […]

Episode 346: Eight Secrets to Bold Marketing with Suzanne Chadwick

“Being bold is about going against the grain, moving forward without fear.”   Listen & Learn: Eight secrets to bold marketing. Moving your brand from boring to brave. The importance of building relationships. Amplifying your sales through brave strategies. Why it’s important to study other brands, even those outside your industry, to see how they […]

Episode 345: The Marketing Revolution with Digital Guru, Tony Guarnaccia

“If you don’t have the data, your first step is to get it.”   Listen & Learn: Prioritizing your products and services to determine your markets. The life-time value of a buyer and the importance of focusing on loyalty and referrals. Six Steps to Results Compounding. The tools that help you understand what is happening […]