“You have to be willing to co-create your brand with your audience.” Listen & Learn: The art and science of creating transformative brands by combining personal, social, and cultural attributes. How do we market products and build brands that are useful and meaningful to buyers for generations? Creating brand loyalty. The importance of listening to […]

“No amount of marketing is going to fix a broken product.” Listen & Learn: Helping eCommerce brands become customer-centric. Defining a new category: customer value optimization. Entrepreneurial grit and overcoming obstacles. Applying Recency Frequency and Monetary Segmentation. The three pillars of customer value optimization. Why even the best marketing won’t work if the product being […]

“The customers will give you everything if you just listen hard enough and ask a few questions.” Listen & Learn: Defining what he calls “lazy marketing.” Recognizing good vs. bad creative. Why some leaders suffer from the “inside the jar problem” when it comes to understanding their customers. The importance of encouraging a creative exchange […]

“Everything ties back to the research. It works so beautifully to tell a nice story that’s backed with data.” ” Listen & Learn: Defining true thought leadership. How to be relentlessly helpful to your audience. How speakers can use original research. How decide what kind of research to use. Ways to deliver original research. The […]

“Customers are always listening, and brands are always talking. Why is it we don’t listen all the time? Why do we only occasionally listen to the customer?” Listen & Learn: The common mistakes brands make when it comes to valuing research. The danger of thinking that you represent the customer that is right for your […]

“Brand is something that impacts every area of the business.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management. The steps to becoming a trusted advisor. Going beyond simply “serving and responding” to leading and challenging. The important balance between earning trust and […]

“It has to begin with self-orientation and self-awareness to become trusted and then (to have the ability to overcome) fear in order to be bold enough to have an impact.” Listen & Learn: The hallmarks of a trusted advisor. Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management. The steps to becoming […]

“It’s not enough to say that you convinced some friend to buy a thing, and they’re kind of using it. That doesn’t do anything for you.” Listen & Learn: How to get your customers to “reach across the table and say, ‘I will pay you any amount of money to get that.’” His entrepreneurial journey […]

“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]

“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]

  “Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]

“No one is talking to their customers but everyone is running around saying their customer-centric.” Listen & Learn: How more empowered customers are impacting marketing strategies. Today’s customer wants to try before they buy. Why marketing technology and data science, along with content creation designed to evoke human emotions and strengthen relationships, need to coexist […]