EVERY EPISODE ILLUSTRATES JUST HOW IMPORTANT A TRULY INTEGRATED BUSINESS AND MARKETING STRATEGY IS TO SUCCESS AND LONGEVITY.
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“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]
“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]
“Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]
“People and their behaviors are very predictable.” Listen & Learn: Why understanding past customer behavior is just as important as predicting their future. We shape the future by learning from the past. Recognizing the inherent discrimination in data. How the way marketers choose their “proxies” will determine how they are engaged with. When it comes […]
“Many people try to personalize after the sale, but the biggest opportunity is to personalize what happens before the sale.” Listen & Learn: The goal of personalization. The untapped opportunities to be found in human marketing. Learn how to personalize your marketing strategies for today’s demanding customers. Leveraging email personalization to exceed customer expectations. How […]
“Part of marketing is wearing your consumer hat; it’s just being a consumer yourself.” Listen & Learn: The evolution of personalization in marketing. What does it mean to truly personalize your marketing outreach to your customers? Examples of personalization in marketing. Why 63% don’t use personalization strategies. What does it mean when we say […]
“No one is talking to their customers but everyone is running around saying their customer-centric.” Listen & Learn: How more empowered customers are impacting marketing strategies. Today’s customer wants to try before they buy. Why marketing technology and data science, along with content creation designed to evoke human emotions and strengthen relationships, need to coexist […]