You have a purpose. You are driven to make a difference. Positioning your nonprofit for growth and success is the next step. The work you do is worth supporting and Avocet is here to help.
Intentional and passion-centered, the Avocet Connected Hearts Initiative helps nonprofits like yours get to the next level. From strategic planning and brand messaging to social engagement strategies and content creation to public relations and thought leadership, the program provides marketing consultative services to nonprofit organizations looking to define, differentiate, and make an impact.
The program provides up to $75,000 in marketing services to a selected organization. During that time, we become a part of your team; here for you, offering insight and support, and strategic resources.
Each year will have a distinct nonprofit focus. This year our focus is on suicide awareness and prevention. Organizations working to combat this national epidemic, can apply below. The submission process is easy, fast, and straightforward. Applications are due on June 15, 2022 and the selected organization will be notified on August 1, 2022. Work will commence soon after.
Avocet’s marketing team will provide a four-tiered approach to help you CONNECT your nonprofit’s HEART to the audiences that matter most.
Backed by research and a thorough competitive analysis, we will develop a strategic roadmap that tells your story, articulates your vision, and positions your organization so that it stands out in a noisy marketplace that is too often overwhelmed by a sea of sameness.
Beyond your mission and stated values, your messaging, as it’s received by the audiences that matter most to your brand, must be clear, distinct, and memorable. We take a deep dive into who you are, what you do, and WHY you do it and craft an intricate messaging architecture that will put into words your organization’s purpose and essence.
We assist in articulating the differentiators of your organization -- the benefits it provides to the community -- and define what sets you apart and what will make your most important audiences take notice.
We do not approach marketing by tossing out ideas and hoping they stick. Through expert marketing research, we develop targeted branding strategies and integrated marketing communications plans that are scalable and measurable.
Charities seeking a pro-bono marketing partner can submit their application for consideration. The submission process is easy, fast, and straightforward. The selected organization will be notified on August 1, 2022 and Avocet will begin working beside the selected non-profit partner soon after.