Marketing Strategy
Your AI Isn’t the Problem. Your Strategy Is.
“AI is great, but you have to have the tacticians. You have to have the people using the AI to your advantage in a way
November 9, 2026
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
“AI is great, but you have to have the tacticians. You have to have the people using the AI to your advantage in a way
“Having more data doesn’t necessarily create the right decision. It just makes it more complicated.” – Rachel Conforti What happens when every marketing dashboard looks
I’ve been looking forward to sharing this particular conversation with you because it touches on something I’ve been thinking about quite a bit lately, both
“Brand is very, very important to get you in the room.” – Victoria Albert What if your next customer has already decided who they want
“Just because something sounds really smart doesn’t mean it’s right.” – Tiffany Mullin-Radosevich AI can give us an answer in seconds. That does not mean
“Why should a client choose us as a company, as an organization to do business with over our competitive set?” – John Ravaris Sometimes the
“The problems are going to be fixed early. They’re going to be fixed in the foundation, and then you’re going to be able to go
There’s a word marketers use constantly: trust. We want customers to trust our brands. We conduct trust studies. We talk about trusted relationships. We build
“Attribution is not dead. It is critical to marketers remaining at the table and being the business drivers that they are.” – Emily Popson I’ve
“Trust is not soft. Trust is a scalable dependency.”Jeff Chancellor Every once in a while, a conversation about AI turns out not to be about
“The more sort of AI slop that’s out there, the more we will break through by truly having opinions, truly being human, and truly trying
“How can we build a story together, a better together joint value proposition that really is compelling not just to the end customer, but also
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