Customer Research
The Hidden Force Pulling Your Messaging Away from Customers
Key Takeaways: The Buyer Leaves the Room Faster Than You Think Ahead of my conversation with Matt Wilkinson, PhD MBA (aka Dr. Wilkinson to his
May 18, 2026
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
Key Takeaways: The Buyer Leaves the Room Faster Than You Think Ahead of my conversation with Matt Wilkinson, PhD MBA (aka Dr. Wilkinson to his
Key Takeaways: The Illusion of Progress As I was preparing for my conversation with Steve Chitwood, SVP, Interactive Strategy and Consulting for the Americas with
Key Takeaways Why This Conversation Hit Home I walked into my conversation with Beth Wilkerson expecting a strong discussion. Beth Wilkerson I walked away rethinking
For years, marketing has been obsessed with precision. With better targeting, better data, better dashboards. If you could measure it, optimize it, or automate it,
Key Takeaways For most of the digital era, marketing strategy has been built around a simple assumption: when people want information, they search. They search
Key Takeaways For years, I’ve heard a phrase that always gives me pause: “We serve everyone.” It usually appears early in a conversation about marketing
Key Takeaways For more than a decade, content marketing has been the cornerstone of modern marketing strategy. There was a steady drumbeat that told us
Key Takeaways: When leadership teams talk about competitors, the list usually looks familiar. Same industry. Same customer base. Same conferences. Same analyst reports. We benchmark
Key Takeaways: There was a time when reputation moved slowly. Brands were built over years. Crises unfolded over days. Narratives evolved gradually. That time is
Key Takeaways: There was a time when marketing sat at the end of the table. It owned messaging. Managed campaigns. Oversaw brand and communications. Important
Key Takeaways: I’ve watched a quiet shift happen in boardrooms over the last few years. Executives are no longer asking, “Should I be visible?” They’re
Key Takeaways: I’ve sat in enough boardrooms to recognize the pattern. Revenue is steady. Not extraordinary, but stable. Brand perception is solid. Not iconic, but
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