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Blog Archive

Month: August 2014

How Do You Overcome Showing ROI with Social? Here’s 5 Things.

We all know that getting your business to invest in social media can be a tough sell. Often times the big question is “how can you show me the ROI?” It can be a difficult conversation to have, and an even more difficult one to win.  As  of now, it’s hard to show a direct correlation […]

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Programmatic Media Buying – It may be smart, but don’t let it out smart you

A few years back every media buying related publication and blog was pumping out stories about programmatic media buying, especially in the digital realm. It was supposed to be this special mix of fancy algorithms and computer magic that would change the way media was bought. In the past few years, the term programmatic media […]

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