Blog Archive

Month: September 2014

What’s All The Retargeting About?

Retargeting; I’m sure you have heard the term by now.  But what is it exactly and how does it work? Whether you realize it or not – you have experienced retargeting personally. Say you go to NBA.com to check out a new team jersey. You click on it, maybe select your size, and perhaps even […]

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NFL Sponsors Face Tough Decisions

With the public relations and media nightmare hovering around the NFL due to some poor choices of its players, it really shows marketers the risks we take when aligning our established brands with an association whose actions we have no control over. The NFL has always been a great association for big brands. It produces […]

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