Episode 192: Simple Storytelling and Growing Your Brand with Sandro Roco of Bombfell

“Whatever your brand principles are, you have to repeat them till you are blue in the face, and then repeat them even more.”

 

Sandro Roco is the director of strategic initiatives at Bombfell, a stylish subscription service that helps men keep their wardrobes updated and relevant. He was the second hire on the company’s business team back in a time when, as he says, “paper clips and chewing gum were our primary tools for keeping things together.” Over the years, he has served in various different roles throughout the company, including marketing, customer experience, operations, and data analytics. He deploys a variety of digital, offline, PR, and OOH strategies and helped lead the company’s 20X growth between 2014-2017.

 

 

Listen And Learn:

  • How simple storytelling can grow a brand.
  • The importance of customer reviews and the power of influencers.
  • The value of strategic partnerships.
  • The integrated strategies needed to drive e-commerce traffic.
  • Why customer retention and reactivation is just as important as customer acquisition.

 

TO LEARN MORE ABOUT  BOMBFELL, CLICK HERE.

TO FIND SANDRO ROCO ON LINKEDIN, CLICK HERE.

 

Strategic Partnerships Can Help Grow Your Brand. Call LORI JONES TODAY AT 303-678-7102 to learn more.

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field