Episode 212: Brand Authenticity with Chad Melis of Oskar Blues Brewery

“Think local first.”

 

After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified anthems that resonate with your tribe. As a brand strategist, he works to authentically “dial up” the story and engage audiences that matter.

 

 

Listen And Learn: 

  • About his untraditional approach to interviewing.
  • People-powered “do-goodery.”
  • How he bridges and builds off the brand’s many extensions.
  • About Can’d Aid and how it has raised more than $3.4 million.
  • How the Oskar Blues’ taprooms provide insight into the market, the customers, and the perception of the brand.

 

TO LEARN MORE ABOUT OSKAR BLUES BREWERY, CLICK HERE.

TO FIND CHAD MELIS ON LINKEDIN, CLICK HERE.

 

Your WHY is what will make an impact. Learn more by calling LORI JONES today at 303-678-7102.

StrategyCast Newsletter - Powered by Avocet Communications

CRUSH YOUR MARKETING STRATEGY WITH JUST A FEW MINUTES A WEEK

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field
StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field