Is Your Business Healthy Enough To Survive 2013?

• One of the most difficult things for companies to do is a physical fitness review of the past 12 months’ performance in order to right what was wrong and re-invent what was status quo.

• Key areas to check your pulse rate include:

1. Corporate Health:
How well did your company’s purpose, position, differentiation and brand awareness work this year? Is it sustainable throughout next year? Is your leadership position strong enough to withstand competing forces? What is preventing growth? What do you have to do to accelerate revenues for 2013?

2. Financial Health:
Are your cost and retail prices flexible enough to withstand volatility in the economy and a possible tax increase, along with consideration for the introduction of what’s known as “Obamacare?” How will you offset health insurance costs especially if you have more than 50 employees? Is your financial picture stalling or accelerating your growth?

3. Employee Health:
Your employees are your most important assets and can provide much-needed feedback. How do you enhance morale? Are employees and management on the same wavelength? Are you marketing your company to attract the best staff possible? Which employees are under or over-achieving?

4. Customer Health:
What do your customers say about you? Would they recommend you to others? Does your advertising speak to them? What great experience are you giving them that they would never expect? How are you maintaining their loyalty between their buying cycles? Do you know your most frequent customers by name?

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field