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THE 12 PODCASTS OF CHRISTMAS!

2021’s Most Popular Marketing Conversations

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In between the carols and the wrapping paper, in between the eggnog, the stockings, the out-of-town guests, and the shopping trips to the mall, take a minute to open a present just for YOU!

We’ve curated 12 of 2021’s most inspiring and downloaded Integrate & Ignite Marketing podcasts! From consumer-first marketing to brand alignment to developing lead gen strategies in a virtual world, we’ve got a holiday’s worth of content sure to get you through any lulls in your vacation and prepare you for the upcoming year!

Pick the one…or the several…that are perfect for you!!

Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride

Four steps to setting a long-term consumer-focused strategy with Jesus Valdez of Pilgrim’s Pride. Tune in as Jesus shares his insights for how to cast your vision, define your audience and your brand’s “reason to believe,” and why it’s important to remember that not every brand is for everyone.

Listen & Learn:

  • Why it’s important to listen to your audience FIRST.
  • The four steps to setting out a long-term consumer-focused strategy.
  • Putting the consumer at the center of everything you do.
  • Casting your vision.
  • Defining your audience and remembering that not every brand is for everyone.
  • Your brand’s “reason to believe.”

Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride

Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride           Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride          
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    Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath

    No one knows what trade shows are going to look like, but Lori Jones and her guest Christina Wegner of Vollrath have some predictions. Christina also shares her tips for aligning your sales team and for helping them use LinkedIn as a powerful sales tool.

    Listen & Learn:

    • How to collect clean data from a virtual trade show.
    • How to drive virtual trade show attendees to your protocol.
    • Making sure your sales team is aligned and using LinkedIn properly.
    • Knocking down the myths of LinkedIn.
    • Even if trade shows are virtual this year, you still have to get to the buyers’ table.
    • How to have robust trade show lead gen strategy, even if the event is virtual.

    Episode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath

    Episode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath           Episode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath          
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      Growing Your B2B Brand With Michelle Bank of NuSpire

      Let’s define successful B2B marketing! Tune in as Michelle shares her five tips for creating a powerful B2B marketing strategy, including messaging mapping, building your team, and content creation.

      Listen & Learn:

      • Five tips for creating a powerful B2B marketing strategy.
      • The importance of being realistic in setting your goals.
      • What to look for in a team.
      • Know your audience.
      • Three kinds of content. 

      Episode 357: Growing Your B2B Brand With Michelle Bank of NuSpire

      Episode 357: Growing Your B2B Brand With Michelle Bank of NuSpire           Episode 357: Growing Your B2B Brand With Michelle Bank of NuSpire          
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        Internal Brand Alignment with Christopher Wallace of InnerView

        Is your brand aligned internally AND externally? Lori Jones and Christopher Wallace of InnerView take a deep dive into how brands get misaligned and how you can combat the disconnect on this episode of the Integrate & Ignite Marketing Podcast. Listen in and hear Christopher’s recommendations for finding the breakdown and for getting back into a state of alignment and engagement.

        Listen & Learn:

        • Where some companies get misaligned with their internal teams when it comes to the brand.
        • Why inside sales and outside sales messaging is different.
        • What is the brand transfer score?
        • Why frontline teams often ignore new brand messaging.
        • How do you get people to experience our brand story, not just tell them?
        • How to immerse your internal team in what it means to deliver your brand’s value proposition.

        Episode 361: Internal Brand Alignment with Christopher Wallace of InnerView

        Episode 361: Internal Brand Alignment with Christopher Wallace of InnerView           Episode 361: Internal Brand Alignment with Christopher Wallace of InnerView          
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          Emotional Marketing with Brian Gregory of ADMANITY.com

          Affinity, authority, trust, and approval are just a few of the 15 primal emotions that drive all purchasing decisions. Brian Gregory of ADMANITY.com discusses emotional marketing, the strategies he uses to tap into emotions, and how focusing on what the subconscious brain responds to can drive sales.

          Listen & Learn:

          • The 15 primal emotions that are most likely to drive purchasing behavior.
          • How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
          • How once you speak to the subconscious mind, sales will come.
          • The importance of people-first marketing strategies to connect with your customers.
          • The role of the conscious and subconscious mind in purchasing decisions.
          • How creative approaches need to tap into the emotion of a brand.

          Episode 364: Emotional Marketing with Brian Gregory of ADMANITY.com

          Episode 364: Emotional Marketing with Brian Gregory of ADMANITY.com           Episode 364: Emotional Marketing with Brian Gregory of ADMANITY.com          
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            Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand

            Learn how to rise above the sea of sameness and differentiate your brand in the marketplace with bold brand strategies. Listen in as Michael and Lori discuss the non-negotiables when it comes to brand strategies and how to optimize your brand from the consumer perspective.

            Listen & Learn:

            • Products don’t sell themselves. Why being bold and brave strategies win the day.
            • How to rise above the sea of sameness and differentiation your brand in the marketplace.
            • Understanding the intersection between a well-planned brand strategy and brand activation.
            • The importance of immersion and of truly understanding your customers’ pain points and needs.
            • Defining your points of parity and points of differentiation.
            • The importance of having a consistent go-to-market strategy.

            Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand

            Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand           Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand          
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              The Psychology Behind Marketing with Author Roger Hall

              The psychology of fear is a powerful driver. Author Roger Hall discusses buyer behavior, the role of marketing during a crisis, and the difference between fear and anxiety.

              Listen & Learn:

              • Why fear is an important emotion.
              • The difference between fear and anxiety.
              • Turning fear into positive strategic wins.
              • How to soothe your audience.
              • The one thing all marketers should STOP doing.
              • The power strategy of pairing something new with something familiar

              Episode 371: The Psychology Behind Marketing with Author Roger Hall

              Episode 371: The Psychology Behind Marketing with Author Roger Hall           Episode 371: The Psychology Behind Marketing with Author Roger Hall          
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                Performance Marketing with David Stellato of DFO Global Performance Commerce

                Attribution, measurement, and scaling up: Lori Jones and her guest David Stellato of DFO Global Performance Commerce discuss the elements of performance marketing on this episode of the Integrate & Ignite Marketing Podcast. Listen in as David shares his insights into the differences between traditional and performance marketing, the importance of pre-testing international markets, and how to set up your brand to succeed on all potentially relevant marketplace platforms.

                Listen & Learn:

                • The elements of performance marketing.
                • The difference in focus between traditional marketing and performance marketing.
                • Navigating GDPR when marketing internationally.
                • The international markets that are easiest to work with.
                • The importance of developing a proper customer journey to keep your audience engaged.
                • The products and services and price points align well with a performance marketing strategy

                Episode 377: Performance Marketing with David Stellato of DFO Global Performance Commerce

                Episode 377: Performance Marketing with David Stellato of DFO Global Performance Commerce           Episode 377: Performance Marketing with David Stellato of DFO Global Performance Commerce          
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                  The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist

                  Michael Ashford of The Receptionist offers up his four tenets of strategic storytelling on this episode of the Integrate & Ignite Marketing Podcast. Michael walks listeners through crafting people-first stories that compel audiences to act and create brand affinity, and why storytelling is about more than “this is what we do and how we do it.”

                  Listen & Learn:

                  • The four tenets of strategic storytelling.
                  • The importance of people-first storytelling.
                  • The power of narrative.
                  • Why it’s never about what you make or why you make it.
                  • It’s not about selling a story; it’s about telling a story.
                  • Creating a compelling narrative for your brand from the beginning

                  Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist

                  Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist           Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist          
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                    Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.

                    Have you defined your employee value proposition? Listen in to learn the pillars that marketers can use to recruit and retain a team that exemplifies the brand. Teresa shares with us her company’s EVP pillars and more on this episode.

                    Listen & Learn:

                    • Why social media needs to speak to all your stakeholders.
                    • Storytelling as a way to get your customers and potential customers excited about your brand.
                    • Attracting the right customers vs. the number of customers.
                    • Defining your employee value proposition.
                    • Creating a culture and environment of belonging.
                    • The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

                    Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.

                    Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.           Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.          
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                      Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process with Kirsten Sladovnik of RMG

                      When Kirsten Sladovnik of RMG came on board, she was tasked to find out what was working for the brand and what wasn’t. That’s where Avocet and RMG became partners and RMG hired Avocet to go through a bold strategic branding process. Learn more on this episode of the Integrate & Ignite Marketing Podcast.

                      Listen & Learn:

                      • Why it was so important to understand where the brand had come from before setting out to do a refresh.
                      • The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
                      • Coming to a consensus and defining the brand’s what, how, and why.
                      • How focusing on the WHY of what you do has the greatest impact on growth.
                      • How to grow long-term relationships with customers that ultimately build the long-term success of the brand

                      Episode Title 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process

                      Episode Title 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process           Episode Title 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process          
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                        Conversational Marketing with Amy Anderson of Wild Coffee

                        Listen in as Amy walks us through how conversational marketing helps motivate and move customers through the sales funnel and creates loyalty, and why it’s about solving not selling when it comes to creating relationships with our audiences.

                        Listen & Learn:

                        • Defining conversational marketing.
                        • The difference between pushing out messages vs. having a conversation.
                        • Why it’s important to solve customers’ issues vs. sell them a product or service.
                        • The importance of being a good listener.
                        • Including chatbots and live chats into your conversational marketing strategies.
                        • Meet people where they are in the buying cycle.

                        Episode 390: Conversational Marketing with Amy Anderson of Wild Coffee

                        Episode 390: Conversational Marketing with Amy Anderson of Wild Coffee           Episode 390: Conversational Marketing with Amy Anderson of Wild Coffee          
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                          Ready to start your own marketing campaign? Reach out to Lori Jones using the form below for a FREE 30-minute consultation!

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