Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks

“Not everything warrants an article in the Wall Street Journal.”

 

Listen & Learn:

  • The declining trust in the media and its impact on PR.
  • The power of earned media.
  • Integrating your earned media strategies with owned, shared, and paid.
  • Why storytelling still matters.
  • Why a news release is simply a statement of record.
  • Why not everything warrants an article in the Wall Street Journal.

 

 

Keyana Corliss leads Global Corporate Communications at Databricks, one of the hottest enterprise software companies in Silicon Valley. In her role, she is charged with building buzz and excitement for the data and AI platform as it works towards an IPO. Over the last year, she has driven unprecedented coverage for the company’s two $1B+ funding announcements at $28B and $38B valuations respectively. Prior to her role at Databricks, Keyana led the Global Public Relations practice at Tableau, where she led communications efforts for the company’s historic sale to Salesforce. She is also co-host of “Just Checking In,” a podcast dedicated to tech comms professionals.

Integrating earned media strategies with owned, shared, and paid approaches to ensure full market awareness. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT DATABRICKS, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

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Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field