If you’re reading this right now, you belong to the 60% of humans who use the internet. In the digital age — and with so
Every year at Avocet, we choose one word designed to inspire and guide our team. In 2021 that word was curiosity. We choose it because
One of the most invigorating things about being in marketing is that it changes constantly. There is no one way — no cut-and-dry playbook we
By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”
As marketers, we use social media to spread awareness, humanize our brands, boost sales, and so much more. Instagram and TikTok are two social networks
Google makes almost nine changes to search on average in one day, leading to thousands of improvements over the course of one year. Most of
Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
Not long ago I had the distinct pleasure of interviewing Emily Barrett, a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery
eCommerce marketing, in the most simple of terms, is the use of certain tactics to drive customers to your website, to encourage them to buy,
The ability to hire and keep talented, passionate, and committed professionals can make or break a business. Turnover, as we all know, is not only
To date, I have done over 250 podcasts. My guests and I have talked about everything from trends in marketing to team culture to new
Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to
