To truly position your brand for success you must have a competitive advantage. This is especially true if you are a startup poised to launch
By Lisa Metzger, PR Director In a previous blog, we broke down the definitions for public relations and media relations, especially as they integrate into
Whether you’ve targeted an audience that is in the millions or one that is a core group of only 20 investors, the goal of any
Here’s an unavoidable and indisputable fact: today’s consumer is savvier and more demanding than ever. This can be problematic and confusing, made more so because
By Dave Smith, VP of Client Services and Operations My grandfather, affectionately known as Poppy, was an extraordinary outdoorsman—a fly fisherman and big game hunter
By Andrea Kaufman Robbins, Senior Account Manager Today, we’re diving into the world of user-centric design, where design decisions can make or break a business.
There is a misconception that marketing is only about the products, and that a marketer’s number one job is to tell everyone how amazing and
“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a
By Sam Gray, Digital Marketing Manager, Avocet Communications Facebook and Instagram’s parent company has unveiled a new social platform called Threads, aiming to compete with
The journey from Series A to a billion-dollar buyout begins with value planning and what we call the “Pick Two Methodology.” Choosing your value power
In our 40+ years of helping innovators, disruptors, and visionaries launch their businesses, we have learned something very simple, but very profound. We position our
By Lori JonesPresident/CEO of Avocet Communications In today’s competitive business landscape, understanding your customers’ needs and motivations is crucial to succeed. As someone with an
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