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NFL Sponsors Face Tough Decisions
With the public relations and media nightmare hovering around the NFL due to some poor choices of its players, it really shows marketers the risks
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With the public relations and media nightmare hovering around the NFL due to some poor choices of its players, it really shows marketers the risks
We all know that getting your business to invest in social media can be a tough sell. Often times the big question is “how can you
A few years back every media buying related publication and blog was pumping out stories about programmatic media buying, especially in the digital realm. It
We field many questions regarding the differences between customer segmentation and personas. These are two very different tools that work together to refine an overall
First off, what is a hashtag really? Hashtags originated on Twitter back in 2007 as a way to hyperlink conversations. Hashtags make it possible to group conversations
Crisis Management Public Relations is something all companies hope they never have to deal with—a completely reasonable dream. However, it’s crucial for any company, especially
We thought it’d be helpful to pass along just a few insights for running your social campaigns. Something’s work really well and something’s just don’t.
Most businesses have not yet realized the power of video as a sales tool. At Avocet, we have leveraged video as a follow-up tool for
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
Most companies develop their marketing plans starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company’s revenue and
Have you sat on a bus recently or jumped on an elevator? What are people doing? They’re on their smartphones. Did you know average person checks their
Most of us have heard the phrase “content is king”, but who is queen? Content itself simply is not enough anymore, we have to be
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