Colorado-based Avocet Communications was early on the scene when it launched one of the industry’s first – and still one of the most popular – marketing podcasts. Since 2016, the Integrate & Ignite Marketing Podcast has been listened to by marketers, communicators, and business leaders from around the world. Now, as it transitions into its eighth season, Integrate & Ignite has rebranded as StrategyCast.
Guests on StrategyCast are innovators, disruptors, and visionaries who are scaling businesses through bold marketing approaches. The weekly podcast, which showcases marketing transformations and the strategies behind them to an audience of middle-stage business leaders from various industries, needs a host that is as vibrant, inspiring, knowledgeable, and cutting-edge as the guests and the topics covered.
That host is Lori Jones, president and CEO of Avocet. She is a nationally recognized leader in strategic marketing, innovation, and customer-first approaches to scaling brands. She is a seasoned marketing executive with a proven track record in strategic communications…making her uniquely qualified to guide conversations ranging from category creation to positioning and differentiation to balancing visionary ideas with customer readiness to AI.
It is not hyperbole to say that Jones – and StrategyCast – are unlocking the secrets to scaling businesses with strategy-focused marketing insights.
Jones’ expertise in redefining brand perception and positioning organizations for market dominance is grounded in a deep understanding of current consumer and business motivators. Her leadership extends beyond her role; as a founding member of the Forbes Agency Council, she has steered her agency to significant accolades, including recognition as one of Colorado’s Top 100 Women-Owned Businesses, inclusion in The Denver Business Journal’s Top 25 Advertising Agencies, and consistent ranking on BizWest’s Mercury 100 list. In 2020, her contributions were further acknowledged with her induction into the Boulder County Business Hall of Fame.
Hosting a podcast involves meticulous execution to ensure engaging and high-quality content. The process begins with in-depth research and preparation, identifying relevant and compelling topics that resonate with the target audience. The host must secure and coordinate with knowledgeable and inspiring guests, often industry leaders or experts, to provide valuable insights. During the recording, the host facilitates dynamic and insightful conversations, asking thoughtful questions and steering the dialogue to maintain interest and relevance. Post-recording, the podcast undergoes editing to enhance audio quality and ensure a polished final product. Additionally, effective promotion through various channels, including social media and email marketing, is crucial to reach and grow the audience. This multifaceted execution ensures each episode is informative, engaging, on target, relevant, and professionally produced.
StrategyCast has had over 500 guests, 165,000 downloads, and is listened to in 33 countries.
Each week, Jones engages with guests who are industry innovators, disruptors, and visionaries, guiding conversations on bold marketing approaches that drive business growth. Jones leverages her deep understanding of brand perception and consumer behavior to extract valuable insights from her guests, making StrategyCast a vital resource for middle-stage business leaders.
StrategyCast, under Lori Jones’ dynamic hosting, has achieved remarkable success, maintaining its position as a leading marketing podcast. The rebranded podcast continues to attract a diverse and engaged audience, evidenced by a 20% increase in listener growth since the transition. Industry recognition has also followed, with StrategyCast being featured in prominent marketing publications and earning accolades for its contribution to the field. Jones’ ability to foster insightful and actionable discussions has not only enhanced the podcast’s reputation but also solidified its role in shaping marketing strategies for businesses worldwide. Her leadership has been instrumental in securing top-tier guests and expanding the podcast’s influence, further cementing StrategyCast’s status as a go-to resource for marketing professionals.
StrategyCast can be found on all podcast platforms, including iTunes, Stitcher, Google Play, Spotify, iHeart, and YouTube. To learn more visit strategycast.com
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