Episode 90: A Culture of Innovation, with Bill Capsalis of MarkEnomics by Avocet Communications
As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation. He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products). He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years, he’s been a consultant, public speaker and trainer in the LOHAS and Natural & Organic Industry.
In addition, Bill was previously a member of The Boulder Farm Team – a strategicconsulting firm and after that, a partner with Big Picture Brands – a consulting group dedicated to helping early-stage food and beverage brands expand nationally. Presently he is in the early stages of forming a new company called Co-Lab that works on high-level strategic issues for brands in diverse industries. He is the past President of the Board for Naturally Boulder, a trade association in Boulder with 1000 members and 150 sponsoring companies all involved in the healthy living and food space. He lives and works in Boulder Colorado.
Listen and Learn:
- What the difference between intrapreneurs and entrepreneurs
- Why a variety of ways are needed to reach a target audience
- Discover how entrepreneurs think differently
- How important the social side of a brand is
- How brands become ionic over time
TO FIND BILL ON LINKEDIN, CLICK HERE.