Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
Points of Parity are the “must-haves” a brand must possess to be even considered in the marketplace. They are the table stakes, the givens that customers
Avocet Communications has been deploying creative marketing strategies that ignite growth and increase demand for over 40 years. We pride ourselves on gutsy campaigns that
But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up
By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”
As marketers, we use social media to spread awareness, humanize our brands, boost sales, and so much more. Instagram and TikTok are two social networks
Google makes almost nine changes to search on average in one day, leading to thousands of improvements over the course of one year. Most of
Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
Not long ago I had the distinct pleasure of interviewing Emily Barrett, a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery
eCommerce marketing, in the most simple of terms, is the use of certain tactics to drive customers to your website, to encourage them to buy,
The ability to hire and keep talented, passionate, and committed professionals can make or break a business. Turnover, as we all know, is not only
To date, I have done over 250 podcasts. My guests and I have talked about everything from trends in marketing to team culture to new
Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to
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