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Research on Business Marketer Segments
Marketing Leadership During Changing Times People have more marketing options than ever before. As a result, organizations must decide whether to develop an in-house team,
July 6, 2022
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
Marketing Leadership During Changing Times People have more marketing options than ever before. As a result, organizations must decide whether to develop an in-house team,
If you’re reading this right now, you belong to the 60% of humans who use the internet. In the digital age — and with so
Every year at Avocet, we choose one word designed to inspire and guide our team. In 2021 that word was curiosity. We choose it because
One of the most invigorating things about being in marketing is that it changes constantly. There is no one way — no cut-and-dry playbook we
Points of Parity are the “must-haves” a brand must possess to be even considered in the marketplace. They are the table stakes, the givens that customers
Avocet Communications has been deploying creative marketing strategies that ignite growth and increase demand for over 40 years. We pride ourselves on gutsy campaigns that
But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up
By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”
As marketers, we use social media to spread awareness, humanize our brands, boost sales, and so much more. Instagram and TikTok are two social networks
Google makes almost nine changes to search on average in one day, leading to thousands of improvements over the course of one year. Most of
Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
Not long ago I had the distinct pleasure of interviewing Emily Barrett, a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery
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