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By Lori JonesPresident/CEO of Avocet Communications In today’s competitive business landscape, understanding your customers’ needs and motivations is crucial to succeed. As someone with an

Focus on Customer-centric Marketing When it comes to customer-centric marketing, it doesn’t just boil down to how much you know about your customers. How you

How a Niche Drives Differentiation in Marketing Picture yourself as a rockstar on stage. All eyes are on you. A crowd is cheering you on

Differentiation in Marketing Is Important, but Having a Narrow Niche is Key Pretend you’re the only company out there selling a waterproof flashlight. Without a

Know What Gaps You Need to Fill When Hiring a Marketing Agency Have you ever wondered if we’re on the cusp of a golden era

Successful Marketing Strategies Include Tapping into an Agency for Expertise Marketing professionals are under a lot of pressure to deliver results for their organizations. This

Hiring Outside Expertise Can Make all the Difference It goes without saying that COVID-19 caused a dramatic shift in consumer behavior. And as a result,

How In-House Marketing Teams Can Be Successful The Great Resignation swept across the US starting in 2020 and continued throughout 2021 and beyond. Unprecedented numbers

Research on How Organizations Evaluate Marketing Leadership (and Why it Matters)  Today’s marketing leaders have a lot on their plates. Their roles span departments and

No Matter the Budget, Here’s How to Optimize Your Marketing Spend Marketing budgets are often small but mighty. Although it may only be a fraction