APG
Tripling mid-funnel leads through Integrated Communications and Content.
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Tripling mid-funnel leads through Integrated Communications and Content.
Aircraft Performance Group’s (APG) applications and enterprise solutions provide the most accurate, real-time pre-flight performance data for business aviation pilots and operators, including flight planning, runway analysis, and weight and balance calculations.
Avocet planned and deployed a full-funnel integrated marketing communications program to increase awareness for APG as a best-in-class solutions provider driving product purchase conversions. We also created a new website and executed a corporate rebrand in line with the business’ growth trajectory.
Through both modern digital tactics like paid social media and marketing automation, and timeless traditional methods including print advertising and strategic media relations, Avocet deployed a comprehensive and agile plan. Content generation and awareness promotion led the first two quarters of the year, and intense tradeshow planning for business aviation’s biggest event of the year, NBAA-BACE, rounded out quarter three and four. Avocet also attended the NBAA-BACE tradeshow with APG in October, ensuring preplanned strategies and tactics were coming to fruition in both quantitative and qualitative ways.
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