As Axona’s strategic arm, after the brand identity was established and product positioning defined, Avocet developed a brand toolkit and created a brand management program for outside sales groups and Axona’s pharma marketing agency to implement.

Through collaboration with the commercialization team at Axona, we successfully launched the brand to the various internal and external audiences. Specific business development strategies and sales aid tactics were executed for the physician market. Strong education and empathy-based message maps for the caregiver audience addressed the emotional and physical strain family members endure while caring for a loved one.