Avocet launched a strategic campaign that utilized numerous funnel elements including television, radio, print, billboard, display, in-store, social content, email, and direct mail that enumerated the differences between Big O and competitors in a unique and attention getting manner. The campaign targeted existing customers as well as new customers – 40% male and 60% female. We instituted monthly “white-glove” service promotions to reiterate trust and educate the consumer on the service solutions that Big O offers. Avocet garnered $1,475,000 in added value from broadcast, digital, and print vendors during the 9-year campaign. The omnichannel media approach increased awareness quickly. During the first month of the campaign, YOY same-store sales increased 11%, car count 7%, equating to a 154% ROI. During the second month of the campaign, sales increased 18%, car count 12%, achieving a 600% ROI. During the third month of the campaign, sales increased 43%, car count 27%. Over the next 24 months, monthly car count increased an average of 8%.