OncoPatch

Empowering Innovation

OncoPatch, an innovative solution for non-melanoma skin cancer, was developed in collaboration with a leading medical research university. Avocet Communications played a pivotal role in partnering with both the university and OncoPatch’s team of doctors and researchers to bring this groundbreaking technology to market, by providing comprehensive branding, messaging, and strategic support.

CHALLENGE

Non-melanoma skin cancer affects millions annually. Traditional methods like Mohs surgery are invasive and inconvenient, necessitating a better, less traumatic alternative.

Situation Analysis

OncoPatch’s radioactive foil therapy offers one-of-a-kind, non-invasive treatment for non-melanoma skin cancers. To successfully launch this innovation, OncoPatch needed a strong brand identity, strategic messaging, and effective marketing tools to attract investors and healthcare providers.

STRATEGY

At Avocet Communications, we believe in the power of partnership and human connection. Our team worked closely with OncoPatch to understand their vision and marketplace challenges. We embarked on a journey to create a people-first brand that resonated with both patients and healthcare providers. Our approach included:

  • Immersive Collaboration: Engaging in deep, empathetic discussions with the OncoPatch team to fully articulate their mission and goals and the product’s unique offerings in the marketplace
  • Market Research and Analysis: Conducting in-depth market analysis to identify target demographics, refine product positioning, and support regulatory strategy.
  • Comprehensive Brand Development: Crafting a distinctive brand identity, including a logo and brand archetype, that reflected OncoPatch’s innovative and patient-centric approach.
  • Targeted Messaging: Developing clear, compelling messaging tailored for different audiences, ensuring the benefits of OncoPatch were communicated effectively.
  • Website Design: Designing and developing a user-friendly, mobile-responsive website that provided detailed product information, patient testimonials, and easy navigation.
  • Compelling Pitch Deck: Creating a visually appealing pitch deck to engage potential investors and showcase OncoPatch’s market potential.

EXECUTION

  • Brand Identity: Avocet designed a logo and brand elements that reflected OncoPatch’s innovative and patient-centric approach.
  • Messaging Matrix: Crafted tailored messages for different audiences, emphasizing the benefits of OncoPatch’s technology.
  • Website Development: Built a comprehensive website featuring detailed product information, patient testimonials, and contact options.
  • Pitch Deck: Stylized an 11-page pitch deck highlighting OncoPatch’s market potential, technology, and competitive advantages.
  • Regulatory Support: Assisted with strategic planning for FDA 510(k) approval and engaged in regulatory consultations.

Results Through Avocet's Strategic Partnership:

  • Successful Brand Launch: OncoPatch was introduced to the market with a strong, cohesive brand identity.
  • Effective Marketing Tools: The new website and pitch deck facilitated investor engagement and patient education.
  • Market Penetration: OncoPatch’s non-invasive therapy has been well-received by healthcare providers, resulting in growing awareness, adoption, and encouraging patient outcomes.

Conclusion

Avocet Communications’ partnership with OncoPatch exemplifies how strategic branding, messaging, and marketing can successfully bring innovative medical solutions to market. By addressing key challenges and leveraging comprehensive support, OncoPatch is set to transform the treatment landscape for non-melanoma skin cancer.

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Crush Your Marketing Strategy with Just a Few Minutes a Week

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field