Electrifying a Brand and Differentiating it in the Marketplace
The electrification of everything is no longer a trend; it is the reality. Just about every industry – from automotive to telecommunications to aerospace to energy storage – is being driven to go electric in some way and to develop sources of power that charge faster, safer and can operate in extreme temperatures.
Prieto Battery, Inc., a world leader in advanced lithium-ion battery technology, is accelerating the industry with groundbreaking engineering and manufacturing solutions that will advance global industries.
The opportunities for battery technology to change the world are limitless. As the industry grows, a lot of big promises are being made of what the future of lithium-ion battery architecture may provide and how it might give manufacturers a competitive edge. In this case, Prieto has solved the problem of mass producing an operating 3D battery that is faster charging, operates in extreme temperatures, is safer, and ready to scale. Avocet’s challenge was to develop a global brand and to bring Prieto’s real-world, innovative technologies to the attention of investors, strategic partners, global manufacturers, and the media.
After innovating and accelerating the science behind the 3D manufacturing process of lithium-ion batteries, Prieto is poised to revolutionize the industry. Our marketing strategy was grounded in studying the competition and understanding an early-stage, emerging technology buyer mindset and industry pain points. We developed a positioning strategy that highlights scientific expertise and testing outcomes while building stakeholder confidence.
Avocet focused on changing market perceptions and differentiating Prieto from the litany of battery manufacturers through creating a vibrant brand and motivational messaging.
This led to an integrated Owned, Shared, Earned, and Paid solution that educates and motivates on the end-state of Prieto’s technology.
Visit Prieto’s website to learn more about the brand’s game-changing performance.
Avocet positioned early stage communications to key stakeholders through the following: