After innovating and accelerating the science behind the 3D manufacturing process of lithium-ion batteries, Prieto is poised to revolutionize the industry. Our marketing strategy was grounded in studying the competition and understanding an early-stage, emerging technology buyer mindset and industry pain points. We developed a positioning strategy that highlights scientific expertise and testing outcomes while building stakeholder confidence.
Avocet focused on changing market perceptions and differentiating Prieto from the litany of battery manufacturers through creating a vibrant brand and motivational messaging.
This led to an integrated Owned, Shared, Earned, and Paid solution that educates and motivates on the end-state of Prieto’s technology.
Visit Prieto’s website to learn more about the brand’s game-changing performance.