SOLID POWER
Dovetailing corporate marketing and personal branding to grow thought leadership and investor awareness.
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Dovetailing corporate marketing and personal branding to grow thought leadership and investor awareness.
The Doug Campbell Personal Brand Manifesto included creative industry positioning and the defining of Campbell’s online “brand personality,” his tone and voice, as well as his target audiences. We came up with an eyebrow-raising, smile-inducing name for the campaign that perfectly captured Campbell’s “counter-counter-culture” approach to business: “Entrepreneurial Dysfunction.”
Our tactics included the design of a multi-page website, a logo, collateral materials, a speaking engagement campaign, and a PR/media relations strategy aimed at local and national outlets, as well as key influencers. We secured interviews for Campbell on important podcasts, and for each proactive pitch and interview, Solid Power – as Campbell’s startup endeavor – was front and center.
