Category: Brand

Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the

By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Mistake I See Over and Over Again Most leadership teams think they’re having a

By Lori Jones, President & CEO, Avocet Communications Key Takeaways Here is something that I believe very strongly in: premium brands never say “trust us.”

By Lori Jones, CEO, Avocet Communications Key Takeaways My Revelation For years, marketers (myself included) treated “brand” as what we say: a positioning line, a

Key Takeaways I’ll never forget sitting in a strategy session where a marketing team proudly shared their latest results deck. Slide after slide showcased their

by Lori Jones, President & CEO, Avocet Communications Key Takeaways I’ve seen it happen again and again: a brand wins the customer, celebrates the sale,

By Lori Jones, President and CEO, Avocet Communications Key Takeaways Over the years, I’ve sat in countless boardrooms where the pressure to “go louder” was

By Lori Jones, President & CEO, Avocet Communications Key Takeaways Welcome to the Age of Earned Belief We’re not just navigating market noise anymore; we’re

By Lori Jones, President & CEO, Avocet Communications Key Takeaways: When the Cookie Crumbled If you’re still clinging to your third-party cookies, it’s time to

Key Takeaways: The Aha Moment: It’s Not About Attention, It’s About Belief In the early days of marketing, we chased impressions. Then, we measured engagement.

Key Takeaways: When Strategy Meets Soul…and Falls Apart If I’ve learned one thing in my years leading Avocet, it’s this: your brand isn’t just what

By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Power of Strategic Restraint I recently with a legacy brand wrestling with relevance. Their