Category: Branding

Key Takeaways: Let me paint you a picture: the year was 2008. The global financial crisis had thrown businesses into chaos, and many companies were

Key Takeaways: When we work with brands at Avocet, one phrase comes up repeatedly: “How do we connect with our audience in a way that

Key Takeaways: THE RACE FOR ATTENTION IN A CROWDED SPACE We live in an attention economy where the loudest voices don’t just win—they dominate. Every

By Dave Smith Brands at the crossroads of growth—whether launching anew, redefining themselves, enhancing their outreach, or fine-tuning their message—are presented with an unprecedented choice

But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up

Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to

Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is

It is a fiercely competitive world out there. Today’s customers are savvy, sophisticated, and have high expectations for the brands they love. And, as we

Here’s a sobering fact about our industry: as a general rule, people don’t trust brands. But, people DO trust other customers. A recent Nielson study showed that

You might not have thought about it in this way, but your brand has a voice. By voice I mean the tone and essence of