Category: Branding

Key Takeaways: The Aha Moment: It’s Not About Attention, It’s About Belief In the early days of marketing, we chased impressions. Then, we measured engagement.

Key Takeaways: When Strategy Meets Soul…and Falls Apart If I’ve learned one thing in my years leading Avocet, it’s this: your brand isn’t just what

By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Power of Strategic Restraint I recently with a legacy brand wrestling with relevance. Their

By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in

Key Takeaways: From Employer to Brand Builder: The Talent Shift Here’s the reality: every candidate is a consumer. A customer of content, of culture, of

Key Takeaways The Myth of the Blank Canvas Here’s what I know to be true: more time, more budget, and more freedom don’t automatically equal

Key Takeaways: Let me paint you a picture: the year was 2008. The global financial crisis had thrown businesses into chaos, and many companies were

Key Takeaways: When we work with brands at Avocet, one phrase comes up repeatedly: “How do we connect with our audience in a way that

Key Takeaways: THE RACE FOR ATTENTION IN A CROWDED SPACE We live in an attention economy where the loudest voices don’t just win—they dominate. Every

By Dave Smith Brands at the crossroads of growth—whether launching anew, redefining themselves, enhancing their outreach, or fine-tuning their message—are presented with an unprecedented choice

But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up

Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to