loader image

WIN $500 FOR YOUR INSIGHT

Digital Marketing Coordinator

Work Like You Want to Work.

Avocet Communications is an integrated marketing communications firm celebrating 42 years in the biz. We are focused on igniting business growth through Brave and Bold marketing strategies. We are focused on creating relationships through deep engagement between brands and their customers that translate into tangible results.

We are a team of hard-working, fast-moving, energetic, passionate, driven, straight-talking creative thinkers. We like being challenged, and we love the collaboration necessary to succeed. If this sounds like a place you would thrive in, let’s make something happen.

Gig Job Description

The Digital Marketing Coordinator is responsible for helping provide oversight and implementation to current campaigns and help initiate onboarding new clients, campaigns and initiatives. Contributes to the digital output for the agency, including assets, technology, processes and procedures by maximizing experience and industry expertise. The role works in concert with the Creative Team and the Account Team to create, produce, execute, monitor and report on select digital marketing projects and programs.

 

Key Responsibilities:

  • Develops digital marketing strategy by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.

 

Additional Responsibilities for Digital-based & Remote Work:

  • Responsible for maintaining timelines
  • Responsible for gathering design and functional requirements for all digital projects
  • Responsible for helping to manage and maintain client expectations specific to design projects assigned.
  • Be independent and have initiative to start and complete projects with minimal supervision.

 

Education and Training:

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the Agency industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

 

The Successful Candidate Will:

  • Have previous experience in:
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Pay-per-Click (PPC)
    • Google Tag Manager
    • Google Analytics
    • Display Advertising
    • Marketing Strategy
    • Project Management
    • Budgeting and Forecasting
  • Have strong verbal and written communication skills
  • Be well organized and detail oriented
  • Have excellent people skills and the ability to work efficiently remotely, or in person with a wide variety of personalities
  • Be well versed in digital marketing strategy
  • Maintain a professional appearance and persona virtually or in person
  • Perform under tight deadlines
  • Be able to handle pressure well
  • Fit into the Avocet agency culture

 

Reports to:

Client Services Director

ONE SIZE
DOES NOT FIT ALL

We get it…and we’re looking for YOU!

If you are:

  • Burnt out by the 9-5
  • Looking for a gig position (fractional and not full-time) at 5-20 hrs a week
  • Want more flexibility
  • Looking to make a little dough on the side
  • Need a better work life balance

This could be a good gig for you!

For over 40 years we have represented a wide array of B2B and B2C clients, from aerospace to retail to food to healthcare and medical sectors – all with an eye toward driving radical growth and opening new markets.
If designing your day around stuff you LOVE to do sounds good, we want to hear from you!

CONTACT

It’s time to work like YOU want to work!

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

SIGN UP

Sign up today to receive the latest information on the Integrate and Ignite Podcast, Blogs, and eBooks.
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field