Are you a creative mastermind with a passion for crafting compelling stories and engaging online communities? At Avocet, we’re on the lookout for a dynamic Social Media Specialist to take our digital presence to new heights. Your energy and expertise across various social platforms will be key in curating content that truly resonates with our diverse client base, spanning retail, consumer, and B2B. But you’re not just a guru behind a screen; you’re also a field operative. You’ll be attending buzzworthy events and locations in the Denver metro area to craft live social media content, ensuring our brands maintain a consistent presence across all channels.
If you’ve got a knack for creating compelling content, can turn images and videos into amazing stories, have a passion for all things social media, and love a fast-paced, agile work environment, this role is for you. Come join us as our Social Media Guru and make a lasting impact on our clients’ social media presence.
What You’ll Do:
- Orchestrating captivating social media strategies across platforms like TikTok, Instagram, Facebook, Pinterest, X, YouTube, LinkedIn, and Threads, tracking each campaign’s success.
- Sharing and optimizing content across networks in line with strategic goals.
- Creating and curating engaging social media content.
- Directing the creation and editing of written, video, and photo content to align with our brand voice.
- Collaborating with marketing teams to devise and maintain a social media calendar.
- Monitoring social media channels for industry trends.
- Interacting with users and responding to social media messages, inquiries, and comments.
- Reviewing analytics and creating reports on key metrics.
- Assisting in the development and management of influencer marketing strategies.
- Repurposing client media assets into timely, tasteful, and on-brand content.
- Engaging with customers and influencers in real time and moderating discussions on social media posts.
- Working directly with creatives, brand ambassadors, and users to procure social media content.
- Staying tuned to social media trends and best practices to develop optimal strategies.
- Confirming and developing hashtags for posts.
- Supporting the Digital Marketing Manager and Creative Director as needed.
Working Hours & Location:
This position can be contract, part-time (20 hours a week) or potentially full-time based on experience, region, and fit within the Agency. Candidates should be based in Northern Colorado or the Denver-Metro area. This position offers a blend of remote and on-site working, with weekly visits to our agency office in Longmont and client locations throughout the Colorado Front Range for coordination and content creation.
Additional Responsibilities for Digital-based & Remote Work:
- Maintaining project timelines.
- Gathering all social media requirements for client projects and initiatives.
- Managing and maintaining client expectations specific to social media projects and campaigns.
- Independently initiating and completing projects.
Social Media Guru Qualifications / Skills:
- Deep passion for social media and proficiency with major social media platforms and management tools.
- Proficiency with video and photo editing tools, digital media formats, and HTML.
- Strong social listening skills.
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Strong creative copywriting and copy-editing skills.
- Top-notch oral and verbal communication skills.
- Ability to multitask effectively.
- Detail-oriented approach with the ability to meet deadlines.
- Excellent communication and writing skills.
- Experience using social media management tools (Socialoomph, Critical Mention, Ocoya, Canva, Cast Magic, Sprout Social).
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools is a plus.
- Ability to compose social media-style videos.
- Creative – knows social media trends or has a mind-set to create new trends and then execute them.
- Self-motivated, proactive mindset.
- Retail, fashion and/or thrift experience or passion are a plus.
Other Duties/Responsibilities/Expectations:
- Perform other duties, as assigned.
- Works approximately 50% in office and 50% from home or in-office at the discretion of management.
- Available for in-office meetings, planning, and coordination as needed.
The successful candidate will:
- Have strong verbal and written communication skills.
- Be well-organized and detail-oriented.
- Have excellent people skills and the ability to work efficiently remotely or in person.
- Maintain a professional appearance and persona, whether virtually or in person.
- Perform under tight deadlines.
- Handle pressure effectively.
- Have a portfolio to share with active work within the last 6 months.
- Candidate to submit social media portfolio including all channels with links and details around what candidate did to strategize, ideate, write and produce the content.
- Fit into the Avocet agency culture seamlessly.
Hourly Rate:
Hourly rate will be between $21.16 – $31.46/hour, depending on skill level and experience.
Work Environment/Physical Activities:
- Requires prolonged sitting, some bending, stooping and stretching. Requires hand-eye coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone and other office equipment.
- Requires manual dexterity to operate computer, keyboard, calculator, copier machine and other office equipment. Requires eyesight correctable to 20/20 to read numbers, reports and computer monitors. Occasional high stress work may require dealing with customers/clients.
- Must be mentally adaptable and flexible in dealing with a variety of people.
- Must be able to deal with a variety of emotions and frustrations in making business decisions.
- Must have a long attention span in order to listen to people, perceive the real problems and bring issues to a successful conclusion.
- Ability to give, receive and analyze information, formulate work plans, prepare written materials and articulate goals and action plans. Must understand people and be able to communicate effectively with them.
Education and Experience Requirements:
- Bachelor’s degree in marketing or a related field.
- Graduate – 3 years of experience.
Supervision Duties:
No direct management of people; some coordination with outside resources.
Reports to: VP Operations and Client Success
