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I&I Hot Shots Series: Week Four

Don't Miss Game-Changing Insights from these Hot Shots!

We love highlighting some of the most downloaded episodes of the Integrate & Ignite Marketing Podcast from over the years, and this week’s Hot Shot Series is a big one! There is so much information and inspiration in this collection of amazing guests! Listen in to conversations with…

  • Kristin Miller, communications executive with Ping Identity on customer-first PR;
  • Tony Drockton, founder of Hammitt Bags about how he scaled his company into an iconic luxury brand;
  • Liza Adams, tech GTM exec, on the future of AI;
  • Christine Heckart, CEO of Xapa World, on how to create and shape a category;
  • Michael Bruno of Play Bigger on the power of category design;
  • Eric Olden CEO of Strata Identity on riding the wave of business growth opportunities; and
  • Bill Coletti on the hallmarks of a trusted advisor.

And be sure to keep your eyes peeled for some upcoming news that we cannot wait to share!

The Importance of Customer-First PR with Kristin Miller of Ping Identity

Kristin Miller, communications executive with Ping Identity on customer-first PR.

Listen & Learn

  • Why cyber security protections are a must.
  • Why storytelling from the customer’s perspective is so important.
  • How to successfully partner with a celebrity spokesperson.
  • Customer-first PR.
  • How PR impacts acquisition and full-funnel marketing strategies.
  • Measuring quality and quantity of PR campaigns

An Entrepreneur’s Journey: Scaling a Company Into an Iconic Luxury Brand with Tony Drockton, Founder of Hammitt Bags

Tony Drockton, founder of Hammitt Bags about how he scaled his company into an iconic luxury brand.

Listen & Learn

  • Celebrating failures as an entrepreneur.
  • How this visionary has scaled his business over 15 years.
  • The importance of focusing on brand and product integrity.
  • An entrepreneur’s journey from eCommerce only to a market-leading and iconic brand.
  • How he stays relevant.
  • Product innovation and product extension plans for the future.
  • His mindset that builds life-long and loyal customers.
  • Lessons from COVID.

Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams

Liza Adams, tech GTM exec, on the future of AI.

Listen & Learn

  • How AI can supercharge personalization and automate user experiences.
  • How we can change the narrative around AI.
  • Why AI is about much more efficiency!
  • The new career opportunities and the emergence of roles like Coca-Cola’s head of generative AI.
  • The impact of AI on marketing.
  • Conquering the fear of AI replacing human roles.
  • How to leverage the power of personalization.

Marketing Leadership with Christine Heckart of Xapa World

Christine Heckart, CEO of Xapa World, on how to create and shape a category.

Listen & Learn

  • The power of using technology for good.
  • Creating and shaping a category.
  • The challenges of starting a new company.
  • The importance of differentiation in marketing.
  • The future of generative technology.
  • Leadership skills needed to be a world-class marketer.

The Power of Category Design with Mike Bruno of Play Bigger

Michael Bruno of Play Bigger on the power of category design.

Listen & Learn

  • How important is it for a company to create its own category for a product?
  • What are some key strategies for coming up with a category name during work sessions?
  • What does it mean for a category name to convey meaning rather than being self-descriptive?
  • How can category design be compared to branding in terms of imbuing meaning onto a product?
  • How can category assessments and cluster maps help companies identify and understand the problems they solve?
  • Why is it important for companies to confront and discuss the identified problems in a working session?

Vision, Insight, and Riding the Wave of Business Growth Opportunities with Eric Olden of Strata Identity

Eric Olden CEO of Strata Identity on riding the wave of business growth opportunities with.

Listen & Learn

  • His entrepreneurial passions that began in high school.
  • How he started his first business from his dorm room at UC Berkeley.
  • The challenges of creating new markets.
  • Knowing when a market is ready.
  • Vision, insight, and riding the wave of business growth opportunities.
  • The importance of focusing on customer needs.
  • When is the right time to build a company?

Trust and Impact: Becoming a Bold Trusted Advisor with Bill Coletti

Bill Coletti on the hallmarks of a trusted advisor.

Listen & Learn

  • The hallmarks of a trusted advisor.
  • Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management.
  • The steps to becoming a trusted advisor.
  • Going beyond simply “serving and responding” to leading and challenging.
  • The important balance between earning trust and being bold when having an impact.
  • Understanding yourself and others and having the ability to ask questions are the foundations of building trust.

Our approach to strategic marketing goes beyond the product and service, to the true essence of a brand and its unique and personal connection to its customers.

Contact Lori Jones, CEO and President of Avocet Communication, to learn more.

Avocet Communications

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
[email protected]
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
[email protected]
*Required Field