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I&I Hot Shots Series: Week Three

Don't Miss Game-Changing Insights from these Hot Shots!

We are hitting week three of the Hot Shots Series with some amazing past episodes of the Integrate & Ignite Marketing Podcast! Each one of these guests is remarkable and the information they share is invaluable. Listen in as…

  • Renata Ferraiolo shares her philosophy of humanizing marketing and how to combine the emotional and the functional;
  • Ben Ingham, senior director, brand and marketing at Peraton, as he talks about how thinking divergently and deploying bold creative strategies fosters growth;
  • Teresa Rehme, communications manager at Ball Corporation, on creating your value proposition through storytelling; and
  • Maggie Scivicque, VP of marketing at arc Thrift Stores, on having a big impact with a small budget.

And be sure to keep your eyes peeled for some upcoming news that we cannot wait to share!

People-First Marketing with Renata Ferraiolo

Renata Ferraiolo shares her philosophy of humanizing marketing and how to combine the emotional and the functional.

Listen & Learn

  • Set of strategies that focus on personalizing customer touch points across channels.
  • Her philosophy of humanizing marketing.
  • Combining the emotional and the functional.
  • Building stories and emotional epiphanies.
  • The power of storytelling.
  • Getting your team in the right mindset to implement a People-First marketing strategy

Embracing the Creative Mindset with Ben Ingham of Peraton

Ben Ingham, senior director, brand and marketing at Peraton, as he talks about how thinking divergently and deploying bold creative strategies fosters growth.

Listen & Learn

  • How thinking divergently fosters growth.
  • Tying bold creative strategies to growth.
  • How to become your clients’ creative agent.
  • Why curiosity is the most important element of all creative strategies.
  • What defines the creative mindset.
  • Why big ideas don’t have to have big budget.
  • Tips for embracing a creative.

Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation

Teresa Rehme, communications manager at Ball Corporation, on creating your value proposition through storytelling.

Listen & Learn

  • Why social media needs to speak to all your stakeholders.
  • Storytelling as a way to get your customers and potential customers excited about your brand.
  • Attracting the right customers vs. the number of customers.
  • Defining your employee value proposition.
  • Creating a culture and environment of belonging.
  • The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Big Impact, Small Budgets with Maggie Scivicque of arc Thrift Stores

Maggie Scivicque, VP of marketing at arc Thrift Stores, on having a big impact with a small budget.

Listen & Learn

  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • Connecting to your customers with humor.
  • How to find a comedy writer.

Our approach to strategic marketing goes beyond the product and service, to the true essence of a brand and its unique and personal connection to its customers.

Contact Lori Jones, CEO and President of Avocet Communication, to learn more.

Avocet Communications

Strategic Marketing Agency

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
[email protected]
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
[email protected]
*Required Field