Like a good book, the Integrate & Ignite Marketing Podcast is inspirational, informative, and a great way to spend a bit of time over the holiday! To make sure that your time is well spent, we’ve curated a list of some of the most popular episodes from 2022 for your listening pleasure.
Products don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.
Impactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast. Listen in as host Lori Jones and Malaika reflect on the integrated strategies they deployed to launch the SchoolCafé platform at a national trade show, aligned internal teams for success, and took a deep dive to understand the emotional needs of the brand’s potential customers.
Challenging the status quo means being bold and having the courage to do things differently. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they define…and then flip the script on the status quo of marketing. Achim shares with our listeners his thoughts on why some brands have issues earning trust, on why innovation is key, and on why you must zig, zag, and figure out what makes your audience tick.
Leveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet. Tune in and learn as Andrew discusses aligning your mission with your audiences and partners, the importance of creating relevancy, and how his company is driven to empower change.
Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast. Listen in as Kerry shares his insights into the push-pull and give-and-take nature of internal communications.
Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Austin walks listeners through the importance of defining a shared vision, developing a shared language, and delivering a collective impact.
How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.
Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.
TikTok is huge and all marketers need to understand this unique multi-sensory platform. Listen in as Mike shares his five TikTok “must dos,” and his strategies for responding to what he calls “the speed of culture” on a platform where content is king.
Sean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research. Listen in as Sean shares his wisdom and experience about the perils of institutional drift, how research can eliminate rot, the dangers of research paralysis, and the importance of acting on your research findings instead of going out and doing more research.