Most Popular Podcast Episodes from 2022

Like a good book, the Integrate & Ignite Marketing Podcast is inspirational, informative, and a great way to spend a bit of time over the holiday! To make sure that your time is well spent, we’ve curated a list of some of the most popular episodes from 2022 for your listening pleasure.

Marketing For Fast-Growth Companies With Adam Rosenberg Of Arrive Health

Products don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.

Listen & Learn

  • Marketing that simplifies a complex solution or product.
  • Clearly defining your messaging and what you bring to the market.
  • How he created a messaging playbook for the entire company to stand behind.
  • Developing messaging that speaks to different personas.
  • How many personas should you develop for your targeted audiences?
  • Shifting away from a “sales-only” or a “marketing-only” mindset

Go-to-Market Strategies with Malaika Jenkins of Cybersoft Technologies

Impactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast. Listen in as host Lori Jones and Malaika reflect on the integrated strategies they deployed to launch the SchoolCafé platform at a national trade show, aligned internal teams for success, and took a deep dive to understand the emotional needs of the brand’s potential customers.

Listen & Learn

  • The importance of aligning the product, sales, and marketing teams to ensure a success go-to-market strategy.
  • Where some brands fail in bringing a product to market.
  • Why bringing a product to market takes teamwork, trust, and vulnerability.
  • Advice for working with outside agencies.
  • Trade show booth strategies.
  • The integrated marketing communications mix Cybersoft and Avocet took to launch a new product at a national trade show.

Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro

Challenging the status quo means being bold and having the courage to do things differently. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they define…and then flip the script on the status quo of marketing. Achim shares with our listeners his thoughts on why some brands have issues earning trust, on why innovation is key, and on why you must zig, zag, and figure out what makes your audience tick.

Listen & Learn

  • Defining the status quo.
  • Building trust is about people, not technology.
  • How to build trust.
  • The importance of being brave so that you can stand out in the sea of sameness.
  • Getting to the core of what makes your brand unique so you can tell your story

Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet

Leveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet. Tune in and learn as Andrew discusses aligning your mission with your audiences and partners, the importance of creating relevancy, and how his company is driven to empower change.

Listen & Learn

  • The company’s North Star is to create meaningful impact and to make work matter.
  • Why it’s so important to know your audience in order to create relevancy.
  • Creating synergy between your brand and your customer.
  • The company’s synergist and innovative partnership with McLaren Formula Racing and Deadly Science.
  • Aligning partnerships to your mission.
  • Helping marketing teams embrace a mission-driven mindset

Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast. Listen in as Kerry shares his insights into the push-pull and give-and-take nature of internal communications.

Listen & Learn

  • The Great Resignation.
  • How to equip leaders with what they need to lead.
  • The responsibilities of an internal communicator.
  • Why leaders need to take “warehouse walks” to create alliances and alignment.
  • Creating messaging around a common framework.
  • Creating Vivid Visions to solidify a company’s mission and engage teams.

The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Austin walks listeners through the importance of defining a shared vision, developing a shared language, and delivering a collective impact.

Listen & Learn

  • The three core tenets to creating a powerful brand strategy.
  • The difference between a house of brand vs. a branded house.
  • Recommendations for getting everyone across an organization on the same page.
  • Building bridges with legacy brands during acquisitions.
  • Important questions leaders need to ask as they are building a vision for their brands.
  • Making your vision plain

Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Listen & Learn

  • Establishing marketing budgets that address both short- and long-term goals.
  • Defining hyper-growth.
  • Avoiding data paralysis.
  • Breaking down barriers between executive leadership and the marketing team.
  • Why vulnerability is such an important quality of executive leadership.
  • How a breakdown of communication across departments can impact growth.

Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple

Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.

Listen & Learn

  • How integrating earned, owned, paid, and shared marketing strategies set brands up for success.
  • Quantifying and measuring experiential marketing.
  • The importance of focusing on the WHY.
  • The difference between truly getting to know a prospect before reaching out versus blanket inbound messaging.
  • Ways to keep a pulse on your target audiences.
  • The most important decisions marketers in the startup space must think through.

Responding to the Speed of Culture with Mike Westgate of TikTok

TikTok is huge and all marketers need to understand this unique multi-sensory platform. Listen in as Mike shares his five TikTok “must dos,” and his strategies for responding to what he calls “the speed of culture” on a platform where content is king.

Listen & Learn

  • How TikTok changed — and gained popularity — during the pandemic.
  • Why TikTok is an entertainment platform rather than a social platform.
  • The platform’s product roadmap aimed at highly creative and engaged creators.
  • How brands can find their authentic voice.
  • How TikTok is a multi-sensory platform marketers need to master.
  • On TikTok, content is king.

What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit

Sean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research. Listen in as Sean shares his wisdom and experience about the perils of institutional drift, how research can eliminate rot, the dangers of research paralysis, and the importance of acting on your research findings instead of going out and doing more research.

Listen & Learn

  • The perils of institutional drift.
  • How research can eliminate rot.
  • The dangers of research paralysis.
  • The importance of acting on your research findings instead of going out and doing more research.
  • How marketers can position research as a valuable commodity.
  • The best sales and marketing partnerships.

Kick off your 2023 marketing the right way by contacting Lori Jones, CEO and President of Avocet Communication, using the form below!

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field