Category: Branding

Metzger is a veteran PR and media relations specialist with over 30 years in the industry. She joined Avocet in 2015 and has, since that time, managed strategic PR and media relations campaigns for the agency’s entire client roster, including, among many others, Arc Thrift Stores, Roccor, Solid Power, Mulay’s Sausage, Aircraft Performance Group, the Big Idea Project, and the Generous Leadership® Challenge.

Avocet Communications, one of the country’s leading integrated marketing communications agencies, achieved big results for Arc Thrift Stores’ Feed Colorado food drive, including a public relations strategy that reached an audience of over half a million people along the Front Range, and an Earned Media Value of nearly $700,000.

Wilson, a Colorado native studying business, marketing, and media studies at Colorado State University, will assist team Avocet across the marketing spectrum. His duties will include conducting competitive research for clients and general coordination.

As businesses navigate through the global COVID-19 crisis and steer toward a New Normal, Lori Jones, president and CEO of Avocet Communications, is offering up her strategic insights in the form of a new eBook, Revival Strategies: COVID-19 Recovery Planning for Brands.

The Generous Leadership® Challenge is an approach and mindset that inspires generosity in teams and individuals. The Generous Leadership Challenge – which can be adopted by business leaders for their teams; teachers, educators, and district leaders for their students; as well as individuals and families – is designed to test our notion of leadership in weekly personal, empowering, and reflective experiments that can be done at home or work – remotely or virtually.