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Personalization Trends in Marketing

What You'll Learn

Connecting with savvy and demanding customers who are bombarded with thousands of brand messages every day, takes a personalized approach to marketing that engages them along their awareness and buying journeys. Listen in to these three inspiring episodes of the Integrate & Ignite Marketing Podcast about personalized marketing that will motivate and engage.

  • Why 63% of brands don’t use personalization strategies.
  • What does it mean when we say we want to personalize the customer experience?
  • Why we should be asking our customers what level of personalization they desire.
  • Rethinking how we deliver dynamic content.
  • Are you measuring success by numbers or by whether your customer lifetime value has increased?
  • The trend toward personalization.
  • The untapped opportunities to be found in human marketing.
  • Learn how to personalize your marketing strategies for today’s demanding customers.
  • Leveraging email personalization to exceed customer expectations.

What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight

Hot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.

Listen & Learn

  • The most important content trends impacting marketers in 2023.
  • How marketers need to rethink content and how they approach content strategies.
  • Rethinking how we deliver dynamic content.
  • Are you measuring success by numbers or by whether your customer lifetime value has increased?
  • The trend toward personalization.
  • Leaning in to learning how to leverage the technology we have at our disposal.
  • How to combat the lack of unity between sales and marketing.

Personalized Marketing with Stephanie Cox of Lumavate

Stephanie Cox CEO of Lumavate helps marketers build highly engaging personalized digital experiences without the need to use code. Tune in to this episode of the Integrate & Ignite Marketing Podcast as Stephanie shares with our listeners the finer points of personalized marketing.

Listen & Learn

  • The evolution of personalization in marketing.
  • What does it mean to truly personalize your marketing outreach to your customers?
  • Examples of personalization in marketing.
  • Why 63% don’t use personalization strategies.
  • What does it mean when we say we want to personalize the customer experience?
  • Why we should be asking our customers what level of personalization they desire

Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency

74% of marketers say targeted personalization increases customer engagement and they see an average increase of 20% in sales when using personalized experiences. Learn how you can leverage email personalization to exceed customer expectations on this edition of the Integrate & Ignite Marketing Podcast.

Listen & Learn

  • The goal of personalization.
  • The untapped opportunities to be found in human marketing.
  • Learn how to personalize your marketing strategies for today’s demanding customers.
  • Leveraging email personalization to exceed customer expectations.
  • How perfectionism can get in the way of execution.
  • How he works “learning hours” into his day.
  • Where most marketers get email marketing wrong.

Our approach to strategic marketing goes beyond the product and service, to the true essence of a brand and its unique and personal connection to its customers.

Contact Lori Jones, CEO and President of Avocet Communication, to learn more.

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
[email protected]
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
[email protected]
*Required Field