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Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro

 

“People build trust, technology does not.”

Listen & Learn:

  • Defining the status quo.
  • Building trust is about people, not technology.
  • How to build trust.
  • The importance of being brave so that you can stand out in the sea of sameness.
  • Getting to the core of what makes your brand unique so you can tell your story

 

Achim Klor, senior product marketing manager at Ziro, is an experienced marketer, strategist and creative leader who drives lead and demand generation for B2B and B2C technology companies. In short, he helps companies see and understand the people they are trying to help. He began his technology marketing journey in 1996 as a creative lead on website and groupware application projects and has since helped many companies achieve market success with competitive brand repositioning and go-to-market strategies in North America, Europe and Asia. Achim is all-in on customer experience, growth, and winning – and he’s not afraid to create a ruckus to get it done (you can thank Seth Godin for that). He takes the time to find the right solutions, not the convenient ones. He is curious about how people make choices and he loves to simplify the complex. Achim’s strengths encompass strategic planning, qualitative and quantitative research, lead and demand generation, sales and marketing alignment, killer presentations, digital and content marketing, creative direction, and project management.

 

Brave and bold marketing that elevates brands above the sea of sameness. Learn more by calling LORI JONES today at 303-678-7102.

 

TO LEARN MORE ABOUT ZIRO, CLICK HERE.

TO FIND ACHIM KLOR ON LINKEDIN, CLICK HERE.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field