“There’s always a risk in marketing; that’s why you need to know your customer.”
Listen & Learn:
- The company’s North Star is to create meaningful impact and to make work matter.
- Why it’s so important to know your audience in order to create relevancy.
- Creating synergy between your brand and your customer.
- The company’s synergist and innovative partnership with McLaren Formula Racing and Deadly Science.
- Aligning partnerships to your mission.
- Helping marketing teams embrace a mission-driven mindset
At Smartsheet Andrew leads global marketing organization in driving awareness and demand for Smartsheet’s products and offerings. Prior to his role as CMO, Andrew served as vice president of digital marketing at Smartsheet, where he built out Smartsheet’s global demand generation function, and most recently led and grew global commercial sales and demand generation as senior vice president of commercial sales and demand generation. Before joining Smartsheet in 2014, Andrew was vice president of professional services, Americas, at Onyx Software Corporation. A successful entrepreneur, he also founded and served as president of Deneki Outdoors, an outdoor recreation brand, where he developed a passion for inbound marketing.
Making your brand’s mission and vision relatable and meaningful with the audiences that matter . Learn more by calling LORI JONES today at 303-678-7102.