Episode 438: AI-Powered Predictive Analytics with Andy Rossmeissl of Faraday

“People and their behaviors are very predictable.”

Listen & Learn:

  • Why understanding past customer behavior is just as important as predicting their future.
  • We shape the future by learning from the past.
  • Recognizing the inherent discrimination in data.
  • How the way marketers choose their “proxies” will determine how they are engaged with.
  • When it comes to AI, be sure that you are “walking the dog rather than being walked.”
  • Why data can be misleading.

Andy Rossmeissl has always been driven to find the world’s biggest unsolved problems — and solve them. First, he took on climate change, launching the acclaimed green-tech startup Brighter Planet while he was still in college. Now with his ethics-focused AI startup Faraday, this DMN 40 Under 40 winner is out to prove that businesses can reap all the benefits of big-data consumer analysis, without all the creepy stuff — no data scraping, no tracking cookies, and no surveillance capitalism.

Grow your customer base by predicting the buyer mindset. Call LORI JONES today at 303-678-7102 to learn more.

 

TO LEARN MORE ABOUT FARADAY, CLICK HERE.

TO FIND ANDY ROSSMEISSL ON LINKEDIN, CLICK HERE.

 

 

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field