Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana

 

“As much as we talk about communication, so many companies across the globe continue to struggle with it.”

Listen & Learn:

  • Establishing marketing budgets that address both short- and long-term goals.
  • Defining hyper-growth.
  • Avoiding data paralysis.
  • Breaking down barriers between executive leadership and the marketing team.
  • Why vulnerability is such an important quality of executive leadership.
  • How a breakdown of communication across departments can impact growth.

Angeley Mullins is the CMO and CGO at Latana Brand Tracking, an AI-powered brand tracking solution designed to help brands make better marketing decisions. As a leading B2B startup, Angeley and the Latana team help users worldwide to understand key brand insights for both themselves and their competitors, enabling them to zoom in on the audiences that drive their business. Angeley has worked with companies from all over the world. Her experience spans between high-growth startups, large-scale corporations, and NGOs. She has been successful in partnering with CEOs, founders, and investors to grow their companies as well as established corporate leaders to expand their organizations into international markets.

 

Marketing is more than creating brand awareness. It is part of an overall growth strategy. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT LATANA BRAND TRACKING, CLICK HERE.

TO FIND ANGELEY MULLINS ON LINKEDIN, CLICK HERE.

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field