Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir

 

“The more that you can surround and reach (your targets) through omnichannel marketing, the more successful you are going to be in converting them.”

Listen & Learn:

  • Defining an ABM-centric approach vs. a more traditional strategy.
  • Getting teams to embrace an ABM-centric demand generation model.
  • Getting started with an ABM-centric model.
  • Defining your Target Available Market and your Serviceable Attainable Market.
  • Reaching your customers through an integrated, omnichannel approach.
  • Building messaging that is customer-focus.

 

 

Annie is the CMO of Whispir, an omnichannel communication SaaS company on a mission to deliver the world’s highest engagement rates. A 20+ year B2B tech marketing and business development expert, Annie helps companies of all sizes break through growth barriers domestically and abroad, by developing agile teams that exceed targets, brands that thrive, and leads that convert into revenue. She is specialized in brand development, go-to-market strategy, acquisition management, global expansion, and all things digital for emerging, mid-sized, and enterprise organizations. Annie believes in radical candor, smart tech stacks, predictable lead engines, and operational excellence.

 

By taking an integrated approach, we help our clients define, reach, and convert their target available and serviceable markets. Learn more by calling LORI JONES today at 303-678-7102.

 

TO LEARN MORE ABOUT WHISPIR, CLICK HERE.

TO FIND ANNIE WISSNER ON LINKEDIN, CLICK HERE.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field