Episode 336: Creating “Erasable” Strategic Plans with Becky Schol of the City of Longmont

“GO WHERE PEOPLE ARE; THAT DOESN’T ALWAYS MEAN PHYSICALLY, IT MEANS MAKING THINGS AVAILABLE 24/7.”

 
Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America.
 

Listen & Learn:

 

  • Tips for creating meaningful and integrated plans.
  • Why you shouldn’t push aside a strategy or a tactic without understanding your audience at a very deep level.
  • The importance of relationship marketing as the basis for internal and external communications.
  • Ways to collect and interpret data and then apply it to your strategic plan.

 

 Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT CITY OF LONGMONT, CLICK HERE.

TO FIND BECKY SCHOL ON LINKEDIN, CLICK HERE.

StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field